Are you looking for the Detailed Explanation of Google Penguin Update? What is Google Penguin Update? Get the best Advice From the Experts.
The Google Penguin Update was launched in 2012 by Google to reduce ‘web spam’ and encourage high-quality content for users.
Many e-commerce stores, large B2B companies, and nationally-recognized brands were affected severely by the launch of the Penguin update. Some experienced a drop in traffic, whereas some saw an increase; still, some had no impact.
The Penguin Update works by crawling backlinks on websites and assigning each backlink a score.
- Bought links
- Backlinks from untrustworthy sources
- Backlinks that have the same anchor text
- Bot-built backlinks
- Backlinks from irrelevant sites
On January 10, 2016, Google released the latest Google Penguin update, which made Penguin run in real time.
The Penguin algorithm update works with the website’s incoming links and not the outgoing links. With the release of Penguin 4.0, the algorithm has in a sense completed the evolutionary cycle. It has certainly come a long way from its original construct, skimming for link spam on the homepage.
In fact, even the sort of tense relationship between the algorithm and the SEO community has in many ways been healed as Penguin completed its evolution.
Penguin also has the capability to move between multiple domains, so switching up the domain (in an attempt to redirect) isn’t an option. Various SEO experts and enthusiasts have experimented with the use of 301 and 302 redirects but have found that they aren’t an effective way to sidestep Penguin.
