Companies are increasingly migrating their businesses to the internet. According to the ABP (Brazilian Association), in the Brazilian online advertising market with a barcode of the product disclosure were released in the total advertising market in the country. This should increase the number of Internet shopping sets and the ease of growth of products and services over the web,
Given this scenario, it is increasingly important how companies are understood to be different in managing a digital business from a traditional business. Let’s look at some differences:
People management
People management is one of the main differences between the two types of business. In the digital environment, it is more important to have engaged employees and understand the company’s culture. In the traditional environment it is more important to the company and the goals.
process management
Process management is another important difference. In the digital environment, it is important to have well-developed processes that work in a personalized way. In the traditional environment, it is important that the processes that can be changed are carried out for the company.
Marketing management
Marketing management is another important difference. In the digital environment, it is important to have a well-defined marketing strategy that uses the various channels available on the internet. In the traditional environment, it is important to have a well-defined marketing strategy that uses the various channels available on TV, radio and newspapers.
sales management
Sales management is another important difference. In the digital environment, it is important to have a well-defined sales strategy that uses the various channels available on the internet. In the traditional environment, it is important to have a well-defined sales strategy that uses the various channels available in physical stores.
Financial management
Financial management is another important difference. In the digital environment, a well-defined finance strategy that uses the various channels available on the internet is important. In the traditional environment, it is important to have a well-defined financial strategy that uses the various channels available in bank accounts.
Differences between differences, it is important that companies prepared according to the reality of each.
product management
Product management is a fundamental process to ensure quality and consumer satisfaction.
Development
According to product managers, product management must have a series of activities to ensure product quality and profitability. These activities include:
- Market analysis: it is important to study the market to identify business opportunities and assess competition, check price .
- Research: It is necessary to invest in research and development to create innovative and competitive products.
- Marketing: it is essential to create an efficient marketing strategy to promote the product and gain the trust of consumers.
- Manufacturing: It is important to ensure product quality during manufacturing.
- Distribution: It is essential to ensure that the product reaches the consumer quickly and efficiently through the product’s barcode .
- Monitoring: It is important to market the product’s performance in the market and review a strategy and manufacturing.
Management is a complex process, but essential to ensure the quality and satisfaction of consumers, and the organization of your company. But product managers must study the market, invest in research and development, create an effective marketing strategy, and ensure product realization during manufacturing.
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