Ecommerce enterprises use Shopify and Magento 2, two well-known eCommerce platforms. It’s no surprise that choosing this one for your online store is difficult because they are both leading e-commerce platforms and preferable options for merchants when it comes to web development.
While comparing them, Shopify might be somewhat of a stranglehold in the “hosted, all-in-one” platform market. Still, Magento is the biggest player in segments of any size, from smaller to larger, more complex eCommerce sites. Magento offers better security, flexible design, improved SEO functionality, advanced features, and scalability, enabling retailers to create an engaging user experience.
With eCommerce reaching an all-time high in popularity after the pandemic, it’s crucial that your online business is built on a platform that can handle massive amounts of traffic, data, conversions, and more. Considering the features Magento offers, many businesses are moving to Magento 2.
7 Reasons to choose Magento 2 over Shopify
When you install a Shopify site, it sets you up with access keys and personal information. Everything is stored online, making it susceptible to hackers. Additionally, Shopify’s data isn’t stored locally. Magento 2 supports password protection, security tokens, two-factor authentication, and multifactor authentication, giving you added peace of mind while protecting your business from hackers and cybercriminals.
SEO & Analytics
As you build out your eCommerce platform, you want your business to be indexed by Google. However, if you use Shopify, you’ll have to pay a monthly fee to keep your site up to date. You won’t receive analytics to show you what works and what doesn’t unless you manually enter that information yourself. Magento has built-in SEO features, and they’re free! In addition to that, you can track your conversions and figure out who your best customers are.
Shopify’s proprietary solution for analytics doesn’t offer advanced functionality. When compared to Magento 2, Shopify offers less data visibility for marketers, limiting their ability to monitor performance and optimize campaigns.
When dealing with a small shop, Shopify’s interface is great. But as your store expands, things start getting crowded. You’ll encounter issues trying to log in or navigating menus. Also, it takes time to set up each section of your store. On the contrary, Magento loads immediately and is extremely easy to navigate.
Your users are going to be visiting your websites from all kinds of devices. Your goal should be to create an experience that feels good no matter what type of device they’re using. Magento does this automatically. If your web browser is larger than your screen, the menu bar will scroll off the side of your screen. When you click on the menu items, they will drop instead of floating over the top of your page.
Faster Site Speed
The primary goal of any e-commerce platform should be to provide an optimal user experience (UX) to its customers. Magento 2 boasts faster page loading times, making it a much more pleasant shopping experience.
Shopify is known for its excellent customer service. If you’re having trouble, they have a dedicated team ready to help you out! Magento’s community is amazing. It also offers a variety of support tools, best practices, help center guides, FAQs, user guides, developers’ documentation, tech resources, forums, and many more. You can connect and hire magento 2 agency that can offer you support and handle your project seamlessly.
Unlike Shopify, Magento 2 has the freedom to integrate with many third-party services, enabling you to create deeper customer relationships.
A business’ eCommerce CMS ends up impacting the overall business growth and revenue. So, it is important to pick a platform that isn’t just scalable but ensures smooth operations with its features for retailers of all sizes and business needs.