The process of enhancing your website so that it ranks higher on search engine for key terms related to your business is known as search engine optimization, or SEO. SEO is one of the most powerful digital marketing methods you can use, and there are many ways to benefit from it.
Here are four different types of SEO that you might begin with.
1. On-Page SEO
The practice of optimizing the content on your website, also known as on-page SEO or on-site SEO, is known as on-page SEO. Body copy, keywords, headers, meta titles, meta descriptions, images, and more can all be included.
Some tips for on-page SEO include:
Determine the terms and phrases you want to rank for on search engines by conducting keyword research. Do some keyword research to see which terms have the most relevance and search volume, but also look for terms that have the least amount of competition. Once you’ve identified the best keywords, make sure to inform your writing team so that they can incorporate them into the page text as they write.
Optimize metadata – Metadata informs search engines and users about a page’s content. To improve your chances of ranking higher, make sure your meta titles and meta descriptions incorporate relevant information and keyword phrases. It’s also worth noting that Google rewrites our information with other copy on the page from time to time, so make sure the entire page is optimized.
Perform internal linking – Internal links are URLs that go to other pages on your website. These are frequently attached to anchored text. To assist search engines read your site and make it more user friendly, include connections to high-authority pages and links to targeted keywords in your material.
Incorporating on-page SEO into your marketing activities aids search engines in comprehending your site’s content. And once Google has a good understanding of your website, it can reward you by displaying it for related search searches.
2. SEO Off-Page
Off-page SEO refers to everything that occurs outside of your website. Off-page SEO is all about increasing your company’s visibility and credibility, which can lead to more visitors and sales.
The majority of off-page SEO efforts are centred on link building. If you’re not familiar with the term, link building is the process of obtaining links from other trustworthy websites to your own.
The following are some good link-building strategies:
Article pitching – Many blogs and online magazines will accept and publish content you pitch. Make sure the site is relevant to your job and includes a link back to your company, but also make sure you take or trade money.
Competitor research – Examine the back link profile of your biggest competitors. Find out where they get their links from and which sites will enable you to link to them. This post will show you how to get started with competitor research.
Ensure that your links were earned, that they came from authoritative sources, that they generate qualified traffic, that they are “follow” links, and that they are from related sites!
3. Technical SEO
The steps taken to help search engines scan your website and improve user experience are referred to as technical SEO (UX). These requirements alter as search engines and their algorithms get more complex, implying that this sort of SEO is always changing.
Your technical SEO efforts must be effective in order to ensure that there are no issues with crawlability and UX.
The following technical SEO activities should be addressed:
Website loading time – A quicker website is always preferable, and Google has lately added a number of load time elements to its ranking algorithms. Make your template as minimal as possible, limit redirects, and optimize your aesthetics.
Mobile friendliness – Many people are switching from desktop to mobile to conduct a variety of product and service searches. Check your site on a mobile device to make sure it’s user-friendly for any mobile visitors.
Site structure – To keep your site structure concise, use HTTPS hypertext, a user-friendly and consistent URL structure, a clean navigation hierarchy, and consistent internal links.
4. Local SEO
Local SEO is a type of SEO that focuses on a specific location rather than a broad geographic area. It’s all about boosting your community’s internet presence and promoting your products or services to local clients.
How well you rank on Google is frequently determined by your Google My Business profile. This is where you list your business’s address, hours of operation, description, reviews, and images. Based on the user’s search query, the search engine results pages will consider proximity, relevancy, and prominence, and will select your business if you match certain criteria.
The following are some of the advantages of local SEO:
- It’s quite specific.
- It’s completely free.
- Because only 44% of businesses declare their GMB listing, there’s a better chance of ranking locally.
Concluding
Interested in SEO for your business? Partner with The Yellow Strawberry, their team of digital marketing experts is there to help. The Yellow Strawberry is recognized as the top digital marketing agency in Mumbai.
