Packaging helps to keep the world in order. The objects we put things in are vital, whether it’s a packet for your M&Ms, a hamper for your dirty laundry, or a bottle that holds the delightful liquid particles of your beer together.
So, what exactly does product packaging entail? The construction of a product’s exterior is referred to as product package design. This covers material and shape choices, as well as designs, colours, and typefaces used on packaging, a box, a can, a bottle, or any other type of container.
Yes, it’s a useful tool. But there’s more to it than that. Packaging, like any good design company, conveys a narrative. It’s also a sensuous experience, involving us physically through sight, touch, and sound (and, depending on the product/package, possibly scent and taste).
We look at how to get your packaging to express the storey you desire in the Ultimate Guide to Product Packaging Design.
Before you start designing your packaging, make sure you have the following information:
3 questions to respond to
To gather information
The packaging design process is broken down into seven steps:
Understanding the layers of packaging
Selecting the Correct Packaging
Getting your printer ready
Developing a data architecture
Taking a look at a packaging design
Getting the proper files
Collecting feedback
Before you start designing your packaging, make sure you have everything you need.
3 important questions:-
Before you start creating a product’s packaging, you need to know the answers to three questions:
What exactly is the item?
Who is the target market for the product?
What methods are customers using to purchase the product?
Let’s take a closer look at each of these:
1. What is the nature of the product?
This isn’t a trick question; it should be simple. What exactly are you trying to sell? What is the size of it? What are the materials used to construct it? Is it a delicate situation?
This inquiry will assist you in determining if any logistical requirements for your product packaging are necessary. A sensitive product, for example, will require more secure packing. On the other hand, something that is huge or has unusual dimensions could be problematic.
2. Who is going to buy the product?
Is it intended for men, women, or both to utilise the product? Is it aimed for kids or adults? Is it aimed at people who care about the environment? To those on a tight budget or with a lot of extra cash?
The packaging of a product should appeal to the ideal consumer; knowing who that consumer is before beginning the design process is critical. Larger text may be required for older adults’ products. Items aimed towards affluent customers, on the other hand, will need to consider materials that evoke a sense of luxury.
3. How are customers purchasing the product?
Is it something they buy in a supermarket? Is it a small shop? Online?
If the product is going to be sold online and shipped, you’ll want to think about packing differently than if it’s going to have to stand out on a big-box shop shelf. Items that will be sold online should not have a lot of additional space because it may cause the product to rattle or the package to bend. Those that will be displayed on a boutique shelf will need to stand out amongst the adorable things in cutesy packaging.
Have you received your answers? Good. All of the other (many) decisions you’ll have to make in the packaging design process will be guided by these.