You can’t imagine a business today that doesn’t have a social media presence. Yes, social media is used for everything from personal photos to business information.
The impact of social media on business is enormous. But social media is about much more than just sharing information and communicating with followers. You must stay informed about current events.
But where do you look for the right trend for your company? Here’s where social media monitoring comes in handy, allowing you to spot trends, keep tabs on your online reputation, spot sales opportunities, and improve customer service. As a result, we can say that monitoring social media serves as an early warning system for future crises.
Brands are using social media to engage with their potential and prospective customers, regardless of their size or type of business. Brands can communicate with their customers in real time using well-known social media sites like Facebook, Instagram, and Twitter.
The majority of business owners are seen here using social media for various purposes. Every day, more than 340 million tweets are sent out in today’s digital world. Isn’t it difficult to keep track of everything? It certainly is. However, this is where social media monitoring software comes in handy. (source)
- Marketers can use social media monitoring to perform tasks such as,
- Collect information from customers
- Create a social media strategy to drive ROI based on the data you’ve gathered.
- Ability to make well-informed decisions
- The question now is what social media monitoring entails.
The process of identifying and determining prevailing trends about your business through various social media and online channels is known as social media monitoring. For example, you might be interested in learning more about your brand’s underbelly.
- Mentions of the brand
- Trends in hashtags
- Trends that apply to your business niche in general
You can use this data to measure social media metrics, and it can also help you craft future social media strategies, thanks to social media monitoring. Food delivery companies have used these social media tools to integrate UberEats app script solutions for their businesses, as it allows them to collect user data and preferences. They’ll be able to create a personalized marketing strategy for their users later.
The Best Social Media Monitoring Companies
Social media monitoring entails detecting and responding to mentions of your company on various social media platforms via comments, DMs, and other means. There are many tools available on the Internet; make sure you choose the right one for your company that will help you increase brand awareness and provide a better customer experience.
This blog post will go over the best social media monitoring tools and how to choose the right one for your company. The top five social media monitoring tools are listed below. Let’s get this party started.
Keyhole
The best and most expensive social media monitoring tools for brands to use to keep track of their Twitter and Instagram accounts. Keyhole has it all, from competitive data to most-used keywords to hashtags. You can see historical data as well as real-time data to help you plan your social media strategy.
Keyhole is an Instagram and Facebook hashtag tracker that works in real time. It has a powerful dashboard that shows the hotspots of conversations. Keyhole collects data from popular social media platforms like Twitter and Instagram. You will, however, receive data from Facebook and YouTube if you have purchased the paid plan.
Pricing: There are five plans; let’s look at how much each one costs. Professional plan costs $199 per month, Team plan costs $349 per month, Agency plan costs $999 per month, Corporate plan costs $599 per month, and enterprise plan pricing is available on demand.
Awario #
Awario is the second most popular social media monitoring tool for brands to manage their online reputation. It comes with all of the modern features at a reasonable price.
All you have to do now is set the parameters for your brands, such as platform, location, and language, and Awario is ready to go. As previously stated, Awario includes a number of useful features, including sentiment analysis, the share of voice, mention maps, and top influencers.
- You can use the built-in Boolean search feature to find the most relevant results.
- Awario offers a 14-day free trial, after which different plans begin at $29 per month.
- Google+, Twitter, Facebook, Instagram, and Reddit are just a few of the platforms that are available.
# Brand Observation
Brandwatch is a great tool for brands to listen to their customers and understand their trends because it has a lot of great features and offers something unique, such as
- Details on the target audience
- Analytical power
- Data visualization in real-time
Brandwatch allows businesses to investigate the topics and trends that their customers are most interested in, as well as track overall content performance. Gender, occupation, preferences, and location of your target and potential audience are all included in Brandwatch’s demographic data. Furthermore, the tool is highly customizable and includes an API with a variety of integrations.
Paid plans start at $800 per month, but it also offers custom plans based on data access.
Twitter, Facebook, Reddit, Instagram, Tumblr, and video sites are among the platforms available.
Also see: 2021’s Top 7 Work Operating Systems
Sprout Social (# Sprout)
Sprout Social is one of the most widely use and well-known social media monitoring tools for marketers to analyze and spot trends. It provides precise analytics that assist you in increasing social media engagement. Sprout Social, unlike other social media monitoring tools, allows you to schedule and publish posts directly from the dashboard.
The powerful dashboard of Sprout Social makes it easier to collaborate with your marketing team. It is a highly recommend social media tool in the industry because it provides the most intuitive and friendly user experience.
New users can take advantage of a 30-day free trial. After that, each user’s subscription plan ranges from $99 to $249 per month.
Twitter, Instagram, Reddit, and the Web are among the platforms available.
Posting consistent content across all social media platforms can be tiresome and time-consuming for brands. When you’re running a business, you’ve got a lot on your plate, and it’s easy to forget to post on social media. Social media monitoring tools like Hootsuite, on the other hand, help you automate the entire process so you never miss a posting opportunity again.
Hootsuite is a well-known social media tool with a comprehensive set of premium features. It allows brands to track activity across the most popular social media networks, including Instagram, Facebook, Twitter, and even Foursquare, in addition to scheduling posts.
You can also track the audience’s sentiment by location, gender, and language with Hootsuite’s help.
Final Thoughts
The aforementioned social media monitoring tools have the potential to add value in a variety of scenarios, ranging from content creation and scheduling to social media management and lead generation. Before you begin, select a tool that is tailore to your brand’s specific needs. Using a variety of tools will help you stay on top of the social media game and establish yourself as a valuable member of your social community.
