Home » Top 5 Tools and Techniques of Digital Marketing to Grow Your Business (2022)

Top 5 Tools and Techniques of Digital Marketing to Grow Your Business (2022)

by Mayank Jain
Digital marketing agency

Have you planned on implementing a new business idea? Then you must know how to boost its growth and build your brand effectively. There are numerous tools available to help you succeed in business. But, in the second option, you have agencies that offer the best digital marketing services.

So, let’s dig in and find out about the five most useful techniques and tools to help you understand and implement digital marketing in your business.

Search Engine Optimization

SEO is a technique that helps in attracting original or organic traffic or audience to your website. For this, you have to search for keywords using keyword planners, such as Yoast SEO, Google Keyword Planner, Ahrefs, etc.

A good SEO can put your website/content on the front page of any search platform like Google, DuckDuckGo, Bing, etc.


MailChimp is an email marketing tool. It is helpful when your website has email subscribers. When you send newsletters to your subscribers, MailChimp can help you track click rates, bounces, purchases, revenue, etc.

Email marketing can be a little hard to understand. Creating newsletters with the right keywords, right formatting, etc. might overwhelm you. Instead, you can use the best digital marketing agency to do this work for you.

Social Media Marketing

This technique involves advertising and marketing on social media platforms such as Instagram, Pinterest, Facebook, etc. You can use no-cost strategies like making video content, posts, and so on to build your brand.

With social media, you can easily connect with your audience or customers. There are tools like Buffer and Awario that help with scheduling your posts, understanding your audience, and giving you important data related to engagement on your posts, etc.

Video Marketing

Video or visual marketing is popular on social media or search platforms as well. Videos are easy to watch and less time-consuming. You can make YouTube videos/shorts with your product explanation, Instagram Reels, Facebook Videos, and others, to reach your audience effectively in less time.

Some famous and useful video marketing tools are WeVideo, Filmora, and Kinemaster to create and edit your content.

Search Engine Marketing

Search engines are useful when you have the right SEO strategy and useful content. This technique includes PPC (pay-per-click) ads, local ads, and any other means to market your content through ads.

For this technique, you can use WordStream, SpyFu, SEMrush, and Keywordtool.io to search for the right keyword and Google Ads to create ad campaigns, etc.


Digital marketing is a vast ocean that can’t be covered in just a few drops of tips and techniques, but we’ve given you enough information to get started.

Are you looking to kick-start your business with the right planning and strategies to market it? If so, then we at OMR Digital are offering different types of digital marketing services to help your business grow efficiently.

Don’t wait for the right time to build your business; start with us now!

Related Videos

Leave a Comment