Introduction
The world of SEO is changing, and the key to success in this new era is staying on top of trends and innovations. In order to make sure you’re always ahead of your competitors. We’ve put together a handy SEO checklist of the most important things you need to know about SEO today.
On-page SEO
On-page SEO is the process of optimizing a website for search engines. It’s about improving the content of a website, and its structure and making sure that it is easy to read by search engines.
On-page SEO involves taking care of:
- Keyword research – this will help you find keywords that people are searching for, but have not yet found on your site (or even any other sites). long tail keywords can be easily ranked if the competition is not working on it. Working on long-tail keywords can help you drive traffic that is more focused on specifics.
- Content optimization – this covers everything from title tags and meta descriptions down through images and alt tags. There are lots of ways in which content can be optimized depending on how much time or energy you want to spend on this task.
Page URLs
- Use keywords in URLs.
- Avoid using hyphens and dashes instead of underscores, or stuffing keywords in the filename.
- Use your keyword in the path and query string as well.
Titles & Meta Descriptions
The title of your website is one of the most important parts of SEO. It serves as a foundation for everything else you do, so you must know how to optimize this area. A descriptive title is one where Google can understand what your site is about by just looking at it and reading its H1 tag (the first heading on the page). If you have an image in your Meta Description, make sure it matches up with the words in your meta description.
The meta description should be kept short—ideally no more than 150 characters long—and use keywords related to what people will search for when they land on your site. Via organic search results or paid advertising campaigns like Google AdWords PPC ads campaign manager toolkit which helps businesses improve their online presence through paid search marketing strategy planning process.
Using keyword research tools can help firms find out which terms best describe their product/service, and what terms customers use in search engines. Loony Heads– SEO experts Kerala offer the best services right from the start. Follow this SEO checklist to optimize your website.
Headings
Headings are the most important part of your HTML code. They’re used to structure your content and make it easy for search engines and users to navigate, so you should use them liberally.
Heading tags are called H1 through H6, depending on their importance in the page hierarchy. The most important heading tag is H1 — this indicates that this is an introductory paragraph or section of text (like an introduction). You’ll also see other headings within these sections.
H2 for second-level headers such as subheadings or paragraphs with less critical information. H3 for third-level headings such as subtitles, and so on up through whatever level makes sense for your content. When creating a new page or post on WordPress, you’ll find that there are several ways we can utilize our existing knowledge about SEO best practices when setting up structures within this document.
Image optimization
Image optimization. The image file name should be descriptive, and the image itself should be optimized for web use. The purpose of an image is to support the text and complement it, so don’t use images that are too big or too small. Make sure they have a clear layout, with no distracting elements such as drop shadows or gradients overlaying parts of your image.
Content length
Content length is one of the most important factors in determining your site’s SEO. Longer content is better than shorter content because it has more chances to be read, understood, and shared online. It also helps users get what they want from your website or blog quickly (ease of use), which can make a huge difference for visitors who are looking for information about your products or services. When you measure how long specific pieces of text are on your site, keep an eye out for:
- Length: The total number of words per piece of writing (including images)
- Frequency: How often this same piece appears throughout different sections of the site (e.g. articles versus blog posts)
Mobile-friendliness
A responsive design is a great way to ensure that your website will be mobile-friendly. It’s also important to make sure you have the right content because if you don’t have it on hand, it can be difficult for people who visit your site from their phone or tablet. Mobile friendliness is an important part of the SEO checklist.
To be sure that everything looks good on mobile devices and works properly, check out Google’s Mobile-Friendly Test Tool or any other tools that specialize in usability testing for mobile devices like Responsive Web Design Checklist. Hire a website development company in Kerala to build a mobile-compatible website right from the start. It’s always difficult to catch up if you don’t work on it from the beginning.
Structured data/schema markup
Structured data is a way to mark up content with metadata. Structured data can be used to improve the ranking of your content in search results, and it’s an easy way to add extra information about your content to search engines.
Structured data markup is an easy way to explain how you want search engine spiders (the robots) to index your site.
For example, if you have an article titled “How To Install WordPress”. Then you should include links directly into those articles that point back at their respective pages on this site so that users who click them will automatically see more information about installing WordPress themes or plugins for their websites.
Takeaway
When you’re done reading this SEO checklist, you should have a better idea of what it takes to ensure that your website is optimized for search engines. If you’d like more information on how to go about doing this, check out this guide on how to create an SEO strategy.
Conclusion
I hope this checklist has given you a good starting point for your own SEO audit. As you can see, there is a lot of work involved in getting your website to rank well on search engines like Google and Bing. But with some time and dedication, I’m confident that anyone can achieve success with proper content creation and optimization.
