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Rising Tourism in the Europe Drives Sales of Mattresses in the Region

by ananyjoshi
Europe Mattress Market Analysis and Demand Forecast Report

The European mattress market contributes $7,877.0 million in 2021, and it is projected to generate $14,382.8 million revenue in 2030, growing at a rate of 6.9% from 2021 to 2030. It is ascribed to the rapid urbanization, coupled with the favorable policies of government concerning real estate development, and expansion of the healthcare and hospitality sectors.

Moreover, the rise in the homestay of people during the COVID-19 period boosted the sales of mattresses for residential applications, and it is continued to rise due to the mass adoption of the remote work culture.

Browse detailed report – Europe Mattress Market Analysis and Demand Forecast Report

Under the product segment, the innerspring category holds an extensive share of the European mattress industry. It is led by the growing popularity of innerspring mattresses among the population of the country. Moreover, natives of Central and Eastern Europe highly prefer these mattresses, as they facilitate cooling, bouncing, and strong edge support.

Under the size segment, king-size mattresses capture a significant share of the industry, led by the massive availability and rising usage in metropolitan areas of large cities. Moreover, manufacturers and distributors are emphasizing on producing and selling of king-size mattresses made of natural material to provide quality sleep and comfort.

Innerspring and King-Size Mattresses Dominated the Market

Under the distribution channel, the online category is expected to experience the fastest growth in the coming years. The online channels garner high popularity in order to maintain social distancing and mitigate the covid-19 transmission. Moreover, store-based commerce still dominates the industry. Major manufacturers are working toward expanding their online presence and driving sales to attain a competitive advantage.

Under the end user segment, the commercial sector is projected to witness the fastest growth in the coming years. It is led by the rising healthcare and hospitality sectors that drive the sales of mattresses in the country. The major manufacturing companies in the industry are launching specialized mattresses that suit multifunctional hospital beds to expand the demand for mattresses in the healthcare industry.

Moreover, the rising tourism sector in Europe is projected to experience a high demand for mattresses in the hospitality sector in the coming future.

Online Channel and Commercial Sector To Witness High Growth Rate

Geographically, France contributes massive revenue to the mattress industry of Europe, accounting for the high demand in the healthcare, and hospitality sectors. In addition, consumers prefer to sleep as a crucial factor that contributes to happiness, productivity, and high-energy levels. Moreover, the advancements in mattresses drive their sales in the healthcare sector led by the electronic connectivity, and height adjustment feature.

The rising sales of customized mattresses are the key driver of the industry’s growth. It is attributed to the varying physical dynamics of every customer, such as height and weight. The customization enables them to choose thickness, firmness, and mattress size according to their preference.

Therefore, the rising healthcare and tourism sector fuel the sales of mattresses in Europe.

The U.K. Market To Witness Fastest Growth in Coming Years

Good sleep is very important for maintaining a healthy life. Sleep disorders are conditions that avert people from getting restful sleep and, consequently, can cause daytime drowsiness and other symptoms. Every person can experience sleep disorders from time to time. The obstructive sleep apnea (OSA) syndrome is a predominant disorder, affecting at least 4% of males and 2% of females. The ailment is linked with recurrent episodes of a partial or complete upper airway occlusion throughout the sleep.

From $7,877.0 million in 2021, the European mattress market is likely to propel at a 6.9% CAGR, to reach $14,382.8 million by 2030. The main factors propelling the advance of the industry are the rapid increase in urbanization, advantageous government policies concerning real estate growth, and developments in the hospitality and healthcare sectors. Moreover, the rising disposable income is also driving the demand for mattresses in the country.

The increasing disposable income leads people to buy more comfortable mattresses to enhance their sleep. For instance, Europe had approximately EUR 10.2 trillion disposable income in 2021, for spending on, housing, food services, energy costs, pensions, insurance, vacations, mobility, and customer purchases. Along with this, Europeans had an average per capita purchasing power of EUR 15,055, in the same year.

Increasing Demand for Personalized Mattresses Is a Key Market Trend

The online category will register the highest CAGR in the European mattress market in the coming years, under segmentation by distribution channel. The shift of consumers toward online channels in the last couple years can be ascribed to the need to comply with social distancing guidelines and stop the COVID-19 spreads in its tracks. Despite store-based shopping dominating the market, major sleeping aids providers are becoming more active on online channels to gain a competitive edge.

The higher CAGR in the market based on end use is expected in the commercial bifurcation. The growth of the hospitality and healthcare sectors is the most-significant driving factor for growth of this category. Also, key players are coming up with specialized mattresses in Europe for hospital beds that are used for multiple functions. Likewise, with the increasing number of tourists, the demand for customized mattresses is likely to boom in the hospitality sector.

After the upliftment of lockdowns, the hospitality industry has started reinstating. With the rise in the number of hotels in Europe, the requirement for mattresses has increased quite a bit. Similarly, during the pandemic, with a large number of people requiring hospitalization, there was an increased need for mattresses for hospital use.

Increasing Disposable Income and Favorable Government Policies Regarding Real Estate Development and Surging Urbanization Rate Are Driving the Market Growth

The preference of consumers for customized mattresses is among the biggest trends going on in the European mattress market. Thus, Tempur Sealy International Inc. offers the option to customers to modify the thickness, size, and firmness of the mattress. Customers’ varying physical dynamics, such as height and weight, warrant the usage of customized mattresses that offer better support for different body types during sleeping. Moreover, standard-size and -shape mattresses do not at fit perfectly in customized beds, which is another reason behind the growing popularity of customized ones.

The rise in disposable income and the development of the medical and hospitality industries have had a positive impact on the demand for mattresses in Europe.

Key Players in Europe Mattress Market Are:

  • Spring Air International
  • Kingsdown Inc.
  • King Koil Licensing Company Inc.
  • Tempur Sealy International Inc.
  • Emma Sleep GmbH
  • Relyon Beds Limited
  • Royal Auping bv
  • Leggett & Platt Incorporated
  • Pikolin S.L.
  • Vita (Holdings) Limited

Market Size Breakdown by Segment

The research offers market size of Europe mattress market for the period 2017–2030.

Product

  • Innerspring
  • Memory Foam
  • Latex
  • Others (Gel, Hybrid, Air, and Water)

Size

  • Single
  • Double
  • Queen
  • King

Distribution Channel

  • Specialty Stores
  • Furniture Stores
  • Direct
  • Online
  • Others

End Use

  • Residential
  • Commercial
    • Hotel
    • Hospital
    • Others

Country

  • Germany Mattress Market
    • By product
    • By size
    • By distribution channel
    • By end use
  • France Mattress Market
    • By product
    • By size
    • By distribution channel
    • By end use
  • Italy Mattress Market
    • By product
    • By size
    • By distribution channel
    • By end use
  • U.K. Mattress Market
    • By product
    • By size
    • By distribution channel
    • By end use
  • Spain Mattress Market
    • By product
    • By size
    • By distribution channel
    • By end use
  • Russia Mattress Market
    • By product
    • By size
    • By distribution channel
    • By end use
  • Netherlands Mattress Market
    • By product
    • By size
    • By distribution channel
    • By end use
  • Poland Mattress Market
    • By product
    • By size
    • By distribution channel
    • By end use
  • Belgium Mattress Market
    • By product
    • By size
    • By distribution channel
    • By end use
  • Denmark Mattress Market
    • By product
    • By size
    • By distribution channel
    • By end use
  • Rest of Europe Mattress Market
    • By product
    • By size
    • By distribution channel
    • By end use

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