One of the best ways to promote your business online is through compelling web development Columbus to have an effective site. But if you’re like most small businesses, then chances are that your current website is outdated, difficult to update, and doesn’t accurately reflect the services or products that you offer today.
The modern world has changed the way we do business. Gone are the days when you could sit back and wait for customers to come knocking at your door. In today’s highly competitive marketplace, if you don’t invest in digital marketing and take advantage of every opportunity to promote your business online, someone else will.
This can hurt your chances of attracting new customers and growing your business. This post highlights 10 reasons you should consider updating your website.
People may think you just don’t care.
A website that looks outdated can make your business seem unprofessional and careless. It may also give the impression that you don’t care about your customers or business.
A potential customer visits your site and sees outdated information, it could lead them to believe that you don’t update regularly or take care of your customers.
The quality of goods or services is questionable.
If your website looks outdated, it can make potential customers question the quality of what you’re offering. If they see outdated information on your site, they may think that your products or services are also old and out-of-date.
This could lead them to shop elsewhere for better quality goods or services.
Your credibility is diminished.
When potential customers visit your website, they want to know that you’re an expert in your field. If they see outdated information on your site, it can make them believe you aren’t up-to-date on the latest trends and developments.
This could lead them to shop elsewhere for products or services from a company that appears more knowledgeable about what they offer.
You don’t look like you’re “with it.”
Running a business has a lot to do with appearances and perceptions—and if you’re not keeping up with the times, it can harm your business.
If your website looks outdated, potential customers might think you don’t care about what they want or need. This could lead them to shop elsewhere for products or services from a company that appears more responsive and innovative.
You miss opportunities for growth and expansion.
The Internet is constantly changing—as are people’s expectations of how websites should look and function. If your website is static, you could miss out on opportunities to grow your business.
Your site needs to adapt as search engines, social media sites, and other digital tools evolve—and that requires ongoing maintenance and updates.
You make your competition look great.
The online business space is about the survival of the fittest, and having an outdated website can seriously disadvantage you. Your competitors could use their websites to generate more leads, build brand awareness and increase revenue—and they’re doing it while you sit idly by with your old-school website.
If you don’t make the changes needed to modernize your online presence, you could get left behind by your competition.
Outdated websites are embarrassing.
If you’re a business owner, your website is often the first impression potential clients get of your brand. It’s an opportunity to showcase your expertise and professionalism—or it can be a chance to embarrass yourself with an outdated site full of broken links and malfunctioning features.
It’s hurting customer service and morale.
Your website is often the first place customers look when they have a question or complaint. If it’s not working properly, you could miss out on valuable feedback and insight into how to improve your business.
This can be especially painful for employees who have to deal with frustrated customers who cannot find answers on their own.
Frustrated employees aren’t happy employees, and when people are unhappy, productivity suffers.
Your Google rankings are dropping.
Outdated websites can hurt your Google rankings. When you create new content, it helps to update your website as well. This ensures that you’re not missing out on opportunities for people to find you in search engines and social media—or losing the chance to be seen by potential customers looking for your business online.
It looks like you’re out of business.
As we mentioned before, business is about how people see you. An outdated website can make it look like you haven’t kept up with your online presence, leading people to believe you’re out of business.
This is especially true if you have not updated your website since the 2000s. An outdated website could also cost you money—potential clients may not realize that they can get in touch with you digitally (and may assume that phone calls won’t be answered).
Hire an expert today
For businesses that have an outdated website, hiring a professional web designer can be the best way to get yourself up to date without having to spend too much time or money.
A website redesign can include new content, better navigation, and more effective search engine optimization. By staying current with your digital presence, you’ll ensure that people can find you when they need your services—and that they don’t think you’re out of business.
It may be time for an upgrade if you have an outdated website that’s not attracting new business. A professional web designer can help you create a more effective. And appealing website than ever before while staying within your budget. To find such an expert, you can search online for a “web development agency near me.”