It takes a lot of time, work, patience, and money to start and grow a YouTube channel. You must produce high-quality, captivating videos that catch an audience at the correct time. If you’re lucky, something will go viral and appear for months on people’s related and suggested videos. If you’re not lucky, you’ll be stuck with videos with less than 100 views for the rest of your life, hoping to be discovered by sheer amount of content. You won’t be able to flood the market with the amount you want with 300-500 hours of video uploaded to YouTube every minute of every day and You can promote your video using youtube promotion services.
You can try one of two methods to get around this. The first is to launch an extreme social and growth-hacking-style casual marketing campaign. We’re talking about posts on social media, a blog, a mailing list, a Facebook page, the works. You’re going all-in on the free techniques in an attempt to force a brand presence and generate viral publicity.
The other option is to put up with it and spend some cash. Most of the time, you have to spend money to generate money, and a small investment can go a long way toward helping you gain the popularity you need to become self-sufficient. You won’t get a positive return on investment right away, but you will gain the subscribers, viewers, and interaction you need to get things started.
What I’ve done is compiled a list of potential services for which you might pay to gain visibility for your videos. Some are obvious, while others are less so, and some you may have never heard of before. I’ve organised them into a few categories to make it easier to find what you’re looking for.
Ad Networks on Social Media
Many advertising efforts’ bread and butter is social media. There are numerous social Media platforms available, but some of them are incompatible with YouTube unless you have a specific type of material and .
For example, unless you’re strongly focused on business, marketing, or job search content, LinkedIn advertisements won’t really work for YouTube content. You’re good to go, and you may consider this a free entry on the list.
Facebook/Instagram Ads — The same system applies to both Facebook and Instagram. Because Facebook has the largest and most targeted ad system, it’s a good pick. Instagram is a highly visual platform that might be a wonderful location to advertise if you’re in a visual niche like beauty or fashion.
Twitter Ads — Twitter is another good ad network, however it lacks Facebook’s engagement and targeting capabilities. Twitter is an excellent place to promote your content by using short gifs or video clips of hilarious moments from it. However, you’ll need to create a lot of adverts because Twitter material rapidly becomes stale, and your YouTube channel is unlikely to trend.
Ads on YouTube and Google – What better way to promote your YouTube channel than right on YouTube? You can get site advertisements, adverts on blogs all across the web, and native ads on YouTube with Google ads. If you’re into that sort of thing, Google also has great website integration and statistics. It all depends on whether you’re making a website or not.
StumbleUpon Ads – I usually don’t promote StumbleUpon because it’s the epitome of low attention span and low engagement views. Highly visual stuff, on the other hand, is what draws people to Stumble, and YouTube videos have a tendency of going viral when they’re shared widely enough. It’s worth a shot.
Pinterest Ads – For visual, artsy, DIY, and other graphical forms of content, Pinterest offers many of the same advantages as Instagram. The one disadvantage is that promoted pins lack the diversity and customization of Facebook/Instagram advertisements, so you’ll have to work a little more to reach your target demographic.
Ad Networks of the Past
Although traditional ad networks will make up the majority of this list, I’ve tried to favour video-focused networks. On the one hand, this means you’ll almost certainly have to generate some video commercials, but that’s not always a problem for a YouTube creator. Where a text ad fails, a video trailer or a simple video ad might go a long way. It does, however, imply extra work, and you may be up against some extremely high-quality producers.
One thing to keep in mind is that I haven’t personally used most of these networks, so proceed with caution before making a large investment.
Outbrain is a high-end native advertising network, meaning your content will appear as “related content” on a variety of mid-to-high-end blogs. It also works well with clickbait-style content, at least when it comes to sensational headlines or video titles, so try it out to see if you can generate more hits that way.
Taboola – Outbrain’s main competitor, Taboola is similar to Outbrain in almost every manner save the websites where the advertising show. They each have their own display networks, so if you can get into both, you’ll be able to access twice as many sites. Of course, before you invest, you should try to see if you can gain anything useful from them.
BrightRoll — This ad network caters to larger businesses, but if you have the cash, they’ll gladly accept it. Publishers must have at least five million monthly views on their videos or three million monthly views on their websites or applications, so you know you’re getting traffic from some big sites.
Adap.tv, which was acquired by AOL a few years ago, had a reasonably good video ad network. Surprisingly, it has maintained AOL’s online relevance, and they didn’t even have to send out trial discs to do so. If you have the correct kind of content, they even have a secret marketplace for publishers that you may use.
SpotXchange – One of the more traditional ad networks on the list, with over a thousand publishers and billions of video ads served per month. There’s a lot of traffic here, and their prices are shockingly inexpensive for what they provide.
Adobe Primetime (Formerly Auditude) – Another nice old network acquired by a huge corporation, this one was fully rebranded and incorporated into the Adobe Marketing Cloud, which is the company’s umbrella term for a slew of other online apps, SaaS offers, and services. Because of the control they give publishers, this network tends to produce higher-quality views.
Exponential Interactive – AdoTube is the network’s video advertising hub, and it’s fairly good for what it is, at least from what I’ve seen. Plus, because they’re part of the same group as Tribal Fusion, they go well with online ads if you’re splitting attention on a website. If you have the opportunity, take use of both.
Videology – It was founded by the same person who founded advertising.com, so you know it’s serious. This one is amazing because it focuses mostly on sites and viewers in the United States, which means better CPM rates on your YouTube advertisements.
YuMe — A network that concentrates on programmatic ad filling and provides you with access to multi-screen video audiences, which may or may not be an advantage depending on what you get out of it. Pre-roll adverts on other videos, not only YouTube, will represent the majority of your material.
Undertone — High-impact banner and pre-roll video advertising with high CPM rates for publishers, which translates to high ad rates for advertisers. They do, however, have a strong cross-screen presence across apps, mobile devices, and desktop viewers.
Promotional Networks on YouTube
These ad networks work with YouTube producers to promote their video, focusing on views and engagement rather than conversions or money. I’ve seen some positive and negative feedback about each of them, and I haven’t personally used any of them. As always, my advise is only as good as your experience.
Only until you’ve tried them out and seen if they deliver enough results should you contemplate going all-in with a long-term ad campaign.
Video Boosters Club – This is a cross between traditional advertising and view purchasing. They specialise in advertising YouTube videos and have a network of display sites where your video can be shown. However, there has been some backlash over their use of a style display that doesn’t garner much attention, so try before you pay and You can increase your subscribers using youtube promotion services.
Promozle – Similar to Promolta, this one isn’t awful and has made an effort to comply with the law – Google – in their dealings. They had a public issue with their own marketing a while back, which resulted in delisting and subsequent appeals, but they never employed dodgy approaches for their real ad promotion, as far as I know.
Emerse – Not to be confused with the search engine for electronic medical records, Emerse has been a tiny but effective network since 2007. They’ve worked with Coca-Cola, Microsoft, Visa, Disney, and a
number of automobile manufacturers, as well as the Obama presidential campaigns.
Viboom – A smaller network, this one gets generally positive evaluations and is seen as safe by those who use it and publicly talk about it. Their prices are a touch high — $30 on average for 1,000 views – but the views are usually rather impressive. They guarantee authentic opinions that will not be erased during an audit, which is more than many companies will claim.
Sprizzy — This is a newbie to advertising, and they’ve taken a media-centric approach to it. They do Kickstarters and other crowdfunding efforts in addition to helping promote YouTube videos, making them a favourite of many indie groups and tiny developers.
FameBit is a media-focused network that partners with brands to provide paid influencer marketing. You pay for exposure, and they connect you with big businesses for various campaigns and partnerships. They do, however, have severe entrance requirements due to their high value and restricted availability.
Promotion of Freelancers
Some exceptional freelancers with excellent promotion talents exist. Some of them have their own networks or platforms through which they can market yours. Some of them are simply very good at running campaigns on numerous ad networks, such as those described above, thus their business is essentially ad management outsourcing. However, some of them are most certainly botnet view spammers or other kind of black hat services.
I strongly advise caution, especially when an offer appears to be too good to be true at the lower price points. Before you buy a large bundle, run a tiny test and focus primarily on the before-and-after comparison. Also, I recommend waiting a few days after making a purchase to ensure that YouTube does not audit and remove phoney views. It’s preferable to lose a few views than to have your AdSense account shut down.
SEOClerk – For social and search marketing pros, it’s akin to Fiverr. People are eager to promote just about any type of content through a number of legitimate and black hat approaches. Make sure you thoroughly vet your freelancers.
Freelancer — One of the largest worldwide freelancing hubs online, this site will connect you with a lot of potential marketers, but you’ll also have to filter out a lot of low-effort, low-bid contractors from third-world nations.
Upwork – The Frankenstein golem of what’s left of Elance and oDesk, this site has recently received some negative press, yet there are still some good freelancers to be found. However, many of the greatest have moved on to their own personal websites.
Fiverr – The prototype for a slew of small payment systems, Fiverr can be great or awful depending on who you pay for what. Avoid buying pure views because you’ll end up spending more for bots than anything else.
