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Launch Your Own Video Streaming App Like Netflix

by Beckjenner
Launch Your Own Video Streaming App Like Netflix

Netflix is known for the video streaming industry for many years and now Netflix has over 118 million paid subscribers. In 1998, Netflix launched a web page and the platform changed from a ‘Pay per rental’ to a ‘Monthly Subscription model.’ In the early 2000s’, Apps like Netflix focused on online streaming services, and it paid off. However, In 2008, Netflix finally introduced the Streaming service we know today.

The growing popularity of media streaming platforms is safe and they will become a ‘norm’ in recent years. Also, the business model is not only to monetize the business. It is about how you embrace the audience. Besides, the business models create an organizational ecosystem. 

Netflix uses a subscription-based business model. In combination with global expansion, this business model allows the company to scale up quickly and steadily. The video streaming platform has a different UI, a core feature that is similar to all of them. 

Netflix’s value proposition includes four essential elements- 

The company is responsible for delivering video across various platforms, operating systems and devices. Using this approach, Netflix improves its fan base.

  • Original content:

Netflix showcases exclusive programs and third-party publisher’s shows. There are also services that offer some in-house shows that are not available on other platforms. 

  • No ads:

Netflix displays the ads only to free account users and at the same time, premium subscription owners enjoy ad-free streaming. 

  • Recommendation algorithm

Netflix has thousands of T.V. shows available for streaming and the recommendation algorithm take relevant content to increase engagement with the platform. 

  • Start with market research:

As there is fierce competition in launching a new streaming app it will be nothing short of a competitive engagement. So it needs to be avoided by using extensive market research. 

Also while performing the marketing research, you can either hire a dedicated marketing team or outsource the task to independent consultants. 

  • Choose between native or hybrid development:

Like any other mobile app, it is important to choose the right platform for the video streaming app and use ‘target audience’ as one of the main parameters to pick the right platform. 

If video streaming platforms are to be launched for a global audience, it is good to develop individual apps for both ios and android. 

  • Hire an app development agency:

To proceed further building a video streaming Netflix clone is to hire a mobile application development partner. It is crucial to hire developers specializing in media and entertainment app development. These developers have already worked on similar apps so they know how to develop a user-centric media app for businesses. 

  • Pick an online video host:

In-house development is important to keep the development phase free from stress. An online host is a platform that plays the role of managing and broadcasting the content of a streaming app. 

  • Keep the design subtle:

In order to keep the mobile app against failure, it is important to keep the UI as subtle as possible. Adding too many visual elements can hamper the user experience and raise the overall abandonment rate. 

  • Develop an MVP for better testing:

The term MVP stands for a minimum viable product. It has enough features so that the users can test it at the initial stages of the software development cycle (SDLC). 

Developing an MVP before the original app provides several benefits. For instance, the app can be tested with real- world users and track its performance. 

Moreover, building an MVP is not so much more complicated than developing a full-scale mobile app. 

  • Release regular updates:

The next step here is to deploy your product into the market. It starts by creating a developer account on both the Google play store and App store. After the final approval, a well-optimized marketing campaign is implemented to promote the app to the people. 

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