Google Page Experience:- Do you wonder what kind of updates do you want to see on your website? The answer is to make it better every time you visit the website. When you go deeper in search console insights, you’ll find that Desktop devices always use the same page ranking factor.
So you should always move forward knowing these Google Page Experience for ranking factors::
1) Largest Contentful Page (LCP)
2) First Input Delay (FID)
3) Cumulative layout Shift (CLS)
4) HTTPS security
5) Intrusive Interstitials Absence
You can always measure the performance of a website with the following adjustments.
So you must be wondering how to improve your website’s LCP.
A metric used by Google’s core web is vital because it measures the time it takes for the content to be visible. The user experience starts at LCP and lasts no more than two seconds. Any website that has slow LCP can be addressed by making the following adjustments.
- The speed of server response times
- Any non-critical JavaScript and CSS should be deferred.
- Optimize resource-heavy elements that affect load time.
How to improve your website’s FID
It is a key metric used by Google’s Core Web Vital that measures the time it takes to respond when someone clicks on the page. As per web.dv, it recommends that a website’s FID load be 100 milliseconds or less.
Usually, a website slows down because of heavy JavaScript, which is the most common issue for websites with slow FID. When a user visits a website, the browser of that website always loads JavaScript and responds to user interactions, which is always discouraging.
You can load the browser’s JavaScript to improve the FID:
- Code-splitting helps break up the long JavaScript execution tasks.
- Optimize the interaction readiness of the page.
How to improve your website’s CLS
When any user clicks on a page, Google’s page experience wants the page to be visually stable. Hence, its cumulative layout is one of the key features of Google’s core vitals.
While clicking the navigation bar, the content often shifts unexpectedly and starts loading the page. The usual CLS load time is 0.1 seconds or less.
Google’s core Web vitals allow Cumulative Layout Shift to harness advantages to measure the visual stability of a page when someone clicks on it. For instance, while clicking a link in the navigation bar, the content may shift unexpectedly before loading the new page.
Often, when visiting a website, the first cause of CLS is that images and ads lack dimensions.
Always check the width and height attributes for your images and videos. By following these attributes browser caters to the necessary space while the image is loading.
One can easily eliminate CLS when followed by these practices:
- Reserve the space statically for the ad slot.
- Always be cautious when placing non-sticky ads around the top of the viewport.
- Avoid collapsing the reserved space when the ad slot is visible through the placeholder.
- Use archived data to determine the possible size for the ad slot.
- Eliminating the largest possible size for the ad is rewarding.
- Downloading and rendering web fonts results in a layout shift. Try using the
- This occurrence is reduced by using the Font Loading API to shorten the time it takes to acquire fonts and thus reduce the impact of this bug.
You can load the browser JavaScript to improve the FID:
- code-splitting helps break up the long JavaScript execution tasks.
- Optimize the interaction readiness of the page.
How to improve your website’s CLS
When any user clicks on a page Google page experience wants the page to be visually stable. Hence, its Cumulative Layout is one of the key features of Google’s Core vitals.
While clicking the navigation bar, the content often shifts unexpectedly and starts loading the page. So the ideal CLS load time is 0.1 seconds or less.
Cumulative Layout Shift is a metric used by Google’s Core Web Vitals to measure. When the user clicks a link in the navigation bar, the content may shift unexpectedly before loading the new page. The ideal CLS load time is 0.1 seconds or less.
Often when visiting a website, the first cause of CLS is that images and ads lack dimensions. Always check width and height attributes for your images and videos. Using these important steps one can ensure that the browser cates the necessary spacing when the page loads.
One can easily eliminate CLS when followed by these practices:
- Reserve the space statically for the ad slot.
- Always be cautious when placing non-sticky ads around the top of the viewport
- Ensure that reserved space does not collapse when the ad slot is visible by the placeholder
- Use historical data to place the most likely size for the ad slot
- Eliminating the largest possible size for the ad is rewarding
- Downloading and rendering web fonts results in a layout shift.
Hence, using the Font Loading API reduces the time to acquire fonts and minimizes this occurrence.
How to improve your website’s HTTPS security
Having a secure website is the key that protects users from any negative experience. In ranking, HTTPS plays a key role and augments the Google page experience. If you want to enhance SEO services then you can install an SSL certificate for HTTPS and protect the website’s user experience.
How to improve a website with intrusive interstitials
Deviation from the current page is common among users when they see pop-ups on their screens that hinder the user from the website. The use of intrusive interstitials aids in the conversion of a call to action to subscribe to an email list or click on a banner ad.
Google considers intrusive interstitials a negative experience for users. Interstitials should be removed as soon as possible to improve Google rankings.
Final notes: I guess, As Google ushers in the page experience update for desktop devices from February to March 2022, your website will perform better in terms of SEO services by following standard practices.
