According to a report, around 76% of smartphone users use a search engine to look for a nearby business they may visit in one or two days. Therefore, optimizing your business’s search engine ranking for local keywords will fetch more potential buyers. Moreover, local search optimization and Marketo campaign management will provide better brand exposure to your business.
Google My Business and Local SEO
Google My Business (GMB) is a crucial part of a local SEO campaign. Every business must have a GMB profile to improve local exposure. Many experts often analyze Google My Business Insights, which come with fascinating facts. According to a study on 45000 GMB listings across 36 countries, around 5% of the Google My Business views convert into website visits, phone calls, emails, etc.
A business with a well-optimized Google My Business profile can rapidly increase its views on its GMB profile. With the increase in views, you will get more potential buyers for your business. The enterprises need professional and reliable adobe marketo for optimizing their Google My Business listings.
How Can People View Your Google My Business Listing?
People can view your business’s GMB listing in three ways. Firstly, they can find your business if they search for anything related to it on Google. However, Google shows only the top three Google My Business listing ranks when you search for something in Google. Therefore, your GMB listing should be well-optimized, with information appearing in the first three positions.
In most cases, it is difficult for a newly launched business to appear in the first three ranks in GMB listing. Google prioritizes the listed businesses that have a good amount of positive customer reviews. However, there is nothing to worry about if your business does not appear in the first three ranks of GMB listing. Many users click on “More Places” to explore more companies listed in GMB.
Besides these two methods, people can also find their business through Google My Business listing using Google Maps. Whenever a person searches your business on the map, Google Maps pops up Your GMB listing data on the user’s screen.
Impacts of Google My Business on Local SEO
According to SEO experts, Google My Business is the most crucial component of a local SEO campaign. Many small enterprises can boost their local SEO campaigns through Google My Business listing and with the help of adobe marketo management campaigns.
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A Better Business Exposure for Local SEO Keywords
Running an SEO campaign is all about building strategies to achieve first-page ranking in Google against certain keywords. The keywords for local SEO campaigns typically come with location, city, region, country, etc.
The competition for local keywords is low, though most businesses have started investing time and money in local keyword research and SEO campaign management. As a result, competition is rising, and obtaining the first page against a local SEO keyword has now become difficult.
The businesses that cannot find a place on the first page of the search results can become visible to Google users through Google My Business. This is because more users prefer checking Google My Business listing nowadays rather than exploring the search page results to find a local business near them.
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Easy to Locate Your Business
Google My Business listing helps the users to locate your business accurately. For example, a person needs a particular medicine immediately. What will the person do in such cases? He will visit the nearest store instead of a well-known faraway store.
Google My Business helps users to find the nearest business to fulfill their needs. The leads a business obtains through Google My Business convert into buyers easily. Obtaining website traffic from search engine ranking does not fetch such high-quality leads.
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Businesses Do Not Need a Website
In the past, running an SEO campaign without a business website was unthinkable. But, the scenario has changed drastically after the introduction of Google My Business. Nowadays, businesses can run and manage their local SEO campaigns without having a website.
Businesses can update the GMB listing with all the necessary information. The users can check the information and contact the business through phone calls or emails. Running the local SEO campaign becomes easy, hassle-free, and affordable for small enterprises with Google My Business listing.
You need to find an experienced and reliable adobe marketo for running and managing your business marketing campaigns. NVISH is a professional and reliable company that offers an effortless digital marketing solution.
