Leads make up a very significant part of every business’s growth phase.
Thus, the more leads you get for your business, the more likely people will come and buy from that business, whether you’re offering product sales or services.
A business lead, simply put, is its potential customer.
Usually, when a small business is doing marketing, they have a goal to meet up with their different marketing campaigns.
These goals could be either any of the following:
- Email signup
- Product sale
- Get the prospect to book a call
- And lots more
Now, let’s say the business runs paid advertisement to get users to engage in any one of the above-listed campaign goals. The fact that a random user sees the ad and decides to engage with it makes that person a lead (or a potential customer).
And when it comes to digital catalogue publishing, there’s a whole different way of doing this.
Can I Track Business Leads on My Digital Catalogue?
Online catalog software is built to ensure that businesses can track how users engage with many products and services on their digital catalogue.
You can follow up on everyone who converted on the marketing campaign, and better understand what they like and dislike most about your platform.
You can also pinpoint each of your customers at each sale funnel or pipeline stage through this process.
How to Track Leads through a Digital Catalogue
You can track leads on your online catalog software using the following tools:
- Call to action
- Digital catalogue tracking
#1: Call to Action
A call to action on a digital catalogue makes it possible for customers or random users to engage with the various content available on your online catalog software.
This, in turn, can be pretty helpful in building your business’s customer base. Thus, you can get many paying customers or leads to your business daily.
A call to action could be either a button indicating:
- Buy Now
- Download Now
- Sign Up
Asides from a button, a call to action (CTA) can also take the form of a text hyperlink or just plain text with no link.
All these make up easy ways to track leads on your online catalog software.
SEO on an online catalog software helps you know exactly where your customers are coming from; not only that – you’ll also know the exact keywords included in the digital catalogue that are driving you lots of visitors and web traffic.
This, in turn, gives you a better way of positioning your digital catalogue to attract more users and customers.
#3: Digital Catalogue Tracking
Digital catalogue tracking on an online catalog software generally involves taking all the necessary steps needed to ensure that your business effectively tracks leads of all potential customers coming to the digital catalogue.
This can be done by data collection and automation.
And with Dcatalog are made really easy for you.
You can collect data on the performance of each new user coming to your digital catalog and automate your entire marketing process quickly and effectively.