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How Do Backlinks Affect Your Site’s Ranking?

by warrvalen

You’re not alone if you’re wondering how backlinks affect your site’s rankings. Unfortunately, many people are confused by the factors contributing to a backlink’s ranking: relevance, dofollow links, anchor text, and Timeframe for the backlink to take effect. To learn how backlinks affect your site’s ranking, keep reading! 

Relevance

While one aspect of search engine optimization is website design, relevant backlinks are just as important. For example, while links from a car racing blog might not hurt your site, they won’t pass the same relevancy signals like those from a kitten rescue site. As such, your website must have as many relevant backlinks as possible to improve your rankings. 

Building relevant backlinks give your website authority. Getting backlinks from high-quality sites relevant to your industry can increase your brand awareness and authority. Backlinks from high-quality companies will show consumers they are worth taking an interest in. They may have informative content that relates to their products or services. Furthermore, relevant backlinks send signals to search engines, which helps your site gain more visitors.

Dofollow Links

Google’s latest ranking update (also known as the “hint” model) came in 2020. The latest findings show that both dofollow and nofollow backlinks have the same impact on your site’s ranking. However, the balance between the two must be suitable to make your site appear as trustworthy as possible. You need dofollow backlinks from high domain authority sites to improve your rankings. Don’t know how to get dofollow links for your site? Buy backlinks from reputable marketing agencies now!

Relevance of Anchor Text

The relevance of anchor text in backlinks is crucial to your site’s ranking. Anchor text can be of any length and should describe the page or document linked to and compel readers to click on the link. Search engines value relevancy in their rankings and a relevant link can improve the rankings of both pages.

Despite its importance to SEO, many anchor texts do not produce the desired results. Poorly performing anchors result in high bounce rates and lower rankings in search results. For these reasons, it is vital to ask: Is this anchor text relevant? What would be the purpose of linking to a pet shop? Would the content on that page be of interest to the readers? If not, then the anchor text should be more relevant.

Timeframe for Effect of a Backlink

When you start a new SEO campaign, you probably want to know how long it will take for a backlink to affect your rankings positively. Backlinks typically take up to 10 weeks to have a positive impact, but you can accelerate this process by acquiring a large number of relevant links in a short time. Moreover, if you build backlinks using organic means and within the Google Webmaster Guidelines, you can speed up the process. Besides, building backlinks with many relevant sites will help your ranking even faster than if you are targeting low-quality keywords.

The power and speed of your backlinks depend on several factors, including their relevance and the site’s content. According to a recent patent update from Google, all words within a certain distance from the anchor text of your backlink are indexed, and it is this distance determines the speed at which the link is placed on the web page. So, regarding how backlinks affect your site’s rankings, it is essential to establish a link velocity strategy to ensure that your new backlinks have a significant impact on your ranking.

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