Video Marketing’s Advantages
Businesses are utilizing video marketing to gain an advantage in the continuous battle to reach qualified prospects and consumers. According to a recent study, video converts prospects into customers better than any other medium, according to 70% of marketing professionals. When deciding whether or not video marketing is ideal for your company, consider the following advantages Real YouTube video promotion.
The ability to reach captive audiences
Every day, about 100 million people utilize the internet to watch a video. That’s a substantial amount of video! With busy lives and demanding occupations, customers often find it easier to digest information through video marketing than than reading a long text-based piece. Furthermore, consumers prefer to watch video content on the internet, so you’re reaching out to
potential customers through a medium that is sure to resonate. People are constantly watching video content, so make sure you have some for them to watch!
Recall improves
According to the Online Publishers Association, 80% of Internet users can recall a video advertisement they saw on a website in the previous month. Over half of those who saw the ad took action—some sought for additional information, some went to the ad’s website, and still others bought the goods directly. These are the actions that propel a company forward! This metric alone demonstrates the attraction of a high-quality film presentation about your product or service.https://www.nativesnewsonline.com/
B2B know-how
Consumer-facing businesses aren’t the only ones who can benefit from video marketing. According to a recent Forbes survey, three-quarters of CEOs watch work-related video content on business websites at least once a week. Many companies, like Cisco, the world’s largest networking hardware manufacturer, use video in B2B sales. Because many B2B products are huge and complex, corporate video is an excellent tool for explaining and demonstrating intricate products and services. B2B buyers are more comfortable signing purchase orders for products if they are educated on breakthrough technology and cutting-edge features. Plus, the added manufacturing value is a plus!
It takes ten seconds for an impact to occur
One of the keys to effective video creation is that marketers only have 10 seconds to make an impression on video viewers that makes them want to keep watching. Even if they keep watching, more than a third of them leave within 30 seconds, and nearly half of them stop watching after one minute. The idea is to develop interesting content that answers their queries and addresses their concerns—and don’t be dull! For many brands, attracting attention in those first few seconds is the most difficult part, so get the help of video specialists if you’re not sure how to get your content off to a good start. The difference between a good start and a bad start can make or break your content’s efficacy.
Video marketing is on the increase
The Internet’s transformation from a text-based environment to a visual one continues. The popularity of image and video material on the web is evidenced by the rise of image-based websites like Instagram and Pinterest, as well as video sites like Vine and YouTube. Use a video to boost customer engagement, which will result in more sales and profits for your company.
