Doing is the best way to learn. The problem is that “doing” entails spending money and competing against thousands of other businesses if you want to understand Facebook marketing. Trial and error can soon evolve into trial and [deplete your budget and morale] error if you’re not careful.
Fortunately, there is a plethora of Facebook marketing courses and training available to help you get started. So, in this piece, I’ll show you the eight top Facebook marketing course available right now—and they’re all free! I’ll provide the course type, length, level, and who it’s best suited for for each course.
The top Facebook marketing course for people of all skill levels
These courses are taught by Facebook marketing influencers and specialists. You can use them to solve problems, learn new tactics, or optimise for a specific objective.
The Facebook Explorer Course at Academy of Digital Marketing
Written content with screenshots is the type of stuff you’re looking for.
Good for: Advertisers at all levels who want to stay competitive and maximise their budget.
Various lengths
For almost 2 years, Academy of Digital Marketing has been a thought leader in internet advertising (don’t mind if we do!). and is the developer of the Free Facebook Ads Performance Grader, a tool for auditing and optimising accounts that is used 10,000 times per month.
We present a series of 10-minute articles in our PPCU Facebook marketing course where top PPC influencers and professionals provide ideas, lessons, and methods that have worked for them. You’ll learn about the platform’s peculiarities as well as benchmark data so you can analyse and improve your performance.
The lessons offer strategic guidance on the following topics:
- Copywriting for Facebook ads
- When is the best time to launch Facebook ads?
- reducing your expenses
- Local businesses’ strategies
- Facebook ad optimizations you should know
- What should you do if your ads aren’t appearing?
- Targeting and retargeting are two terms that are used interchangeably.
- Benchmarks for Facebook marketing
Type: YouTube video with individuals talking and screen sharing 2. Kai Bax’s Ecommerce Facebook Ads Training
Good for: people at all levels that want to increase their ecommerce ROI by using Facebook.
Duration: 5 Days
Trainers explains how his agency uses Facebook advertising to scale growth and income for its clients in this one-hour YouTube tutorial. He walks you through every stage of the process, from basic setup through reporting, with commentary and ideas to help you stay profitable. Just be aware that he is a force to be reckoned with! (In the greatest possible way; he’s definitely enthusiastic.)
You’ll discover:
- Setup an account and a campaign
- How to assess the effectiveness of your advertisements
- Reporting columns to utilise
- How to create data-driven decisions
- Checklist to keep your return on investment (ROI) on track so you may grow your business.
The top beginner Facebook ad training courses
These Facebook training classes are designed for people who are new to Facebook advertising and want to learn the basics. They’re useful for folks who want to learn how to use Ads Manager and create your first campaign.
Simiplilearn’s Social Media Certification Program
Type: animated eLearning video with talking heads and screen sharing
Beginners who want to conduct their first Facebook ad campaign would benefit from this.
1.5 hours in length
Paul Lewis, a Social Media and Digital Selling expert and instructor for colleges and corporate training groups, produced Simplilearn’s free Facebook marketing course. Because it’s on an eLearning platform, you can easily see and navigate between lessons.
It is comprehensive in terms of social media marketing (totaling 49 hours), however courses 7-10 are dedicated to Facebook marketing course.
Click “Start Learning” and establish your free account when you get to the page below (no credit card required). After that, you’ll have unlimited access for 90 days.
You will learn the following in these lessons:
- How to Advertise on Facebook
- Facts, figures, and terminology to be aware of
- Ads Manager Demonstration
- How to get started with your first campaign
- Reviewing, tracking, and reporting on a campaign
Facebook training modules from Facebook Blueprint
Written content with images is the type of stuff you’re looking for.
Beginners who wish to learn about Facebook Ads Manager and Commerce Manager can benefit from this course.
Duration: 1-2 hours
Blueprint’s free Facebook advertisements training is brought to you by Facebook, the world’s most popular social media platform.
Meta. The benefit of this content is that it is always current. Furthermore, because the courses are modular, Facebook may mix and match them to construct training tracks tailored to specific learning objectives.
Look for “Select a topic to get started” and select “Start your advertising journey” when you reach to the link.
You’ll learn how to do the following things between the start advertising and sell your products tracks:
- Set your campaign’s goal and target audience.
- Choose your locations and choose a budget.
- Make use of the Facebook Ads Manager.
- Product catalogues help you keep track of your inventory.
- Create a shop and use Commerce Manager to manage it.
The finest Facebook ad training courses for intermediate users
These courses cover the next layer of themes and concepts in Facebook advertising, as well as general tips and best practises, in addition to the foundations and instructions.
Type: YouTube video includes animation, talking heads, and screen sharing.
Andrew Zeng’s Facebook Ads Tutorial
Good for: beginners to intermediates who want to use Facebook to expand their online business.
Duration: 33 minutes
Andrew’s free Facebook ad tutorial is brought to you by…wait for it… Andrew Ethan Zang is a digital marketer, ecommerce expert, and internet entrepreneur. This 30-minute YouTube tutorial covers the fundamentals of setup, as well as ad creativity, funnel strategy, and campaigns that use the conversions and engagement objectives.
For easy navigation, Andrew includes time stamps and links to resources in the description. He also goes through the fundamentals of the marketing funnel, as well as how to build popularity and demand.
You’ll discover:
- Facebook Business Manager vs. Facebook Ads Account
- A Facebook ad’s anatomy, creative design, and tools
- Setting up ads, scheduling them, and enforcing restrictions
- Alison’s Facebook Advertising for Beginners course is number six on the list.
- Slides and screen sharing with voiceover are the type of presentation.
Beginners to intermediates who wish to learn the dos and don’ts of Facebook advertising can benefit from this course.
1.5 hours in length
Theo McArthur, a skilled online marketer and Amazon merchant, has created this free Alison Facebook advertisements course for you. It’s supplied through an eLearning site, similar to Simplilearn, so you can travel between individual chapters and take a course evaluation. Unless you pay for the premium monthly plan, it does, however, contain eight-second adverts before each session.
The course includes general setup instructions, ideas and best practises to follow, as well as typical blunders to avoid. You’ll discover:
Facebook Ads Types
Setup of the page and pixels
How to run a custom conversions campaign
Observations from the audience
Hubspot’s Dollar-a-Day Facebook Ads course
Type: Animation, people chatting, slides, and screen sharing in an eLearning video.
Beginner to advanced users who want to run Facebook advertising on a tight budget.
Duration: 36 minutes
Denis Yu, a Facebook expert and BlitzMetrics CTO, created Hubspot’s free Facebook training course. Dennis devised this method to emphasise the use of frequent, mild touches to get broad exposure on a limited budget. You’ll discover:
What is the Dollar-a-Day approach? How to put it up and track it using a strategy worksheet
How to create ad sequences that include targeting and retargeting
How to make a successful Facebook video ad
Facebook Ads Mastery from Coursenvy YouTube video slideshow with voiceover as a class type
Good for: beginners to intermediates who wish to learn about the goals of Facebook campaigns.
1h 20m in length
The free Facebook advertisements mastery course from Coursenvy is essentially a written course converted into a slideshow with someone reading the content (although it’s not mindless). So there’s no motion, but each slide is a helpful screenshot with tips overlayed on top.
The course delves deeper into the many sorts of Facebook advertising campaigns, explaining what they are and how to build them up for success.
It also covers subjects such as dynamic ads and budgeting, all with examples and expert advice.
You’ll discover:
- Terms to be aware of while advertising on Facebook
- Setup an account and a campaign
- Goal-driven objectives to pick from
- Split-testing for budgeting
- Dynamic Creative Ads on Facebook
There are plenty more ways to learn about Facebook ads.
What we offer in PPC U is just a sliver of what we have for you to learn about Facebook ads. We’re continually publishing fresh content to keep you up to date on this ever-changing platform. Here are some other resources for you to consider.
Also Read: India’s Top 10 List Of Digital Marketing Schools
