Ecommerce Shipping Best Practices to Increase Sales Shipping is an essential part of any eCommerce website. mid way auto transport methods can directly impact the sales and revenue of an eCommerce business. Because the world moves at a rapid pace, no one wants slow shipping. Your store can be a success if it has the best shipping methods.
Multiple shipping methods can help lower cart abandonment rates. Baymard conducted a study and found that nearly half of US adults would abandon carts if there was an additional cost, such as shipping and taxes. Consider offering free shipping in addition to other shipping options. There are some best practices to ensure that your shipping operation is successful.
Strong and effective shipping practices can help you improve the customer experience. Below are the best shipping methods that we recommend you follow.
Best eCommerce shipping strategies to increase sales
1.Find the Right Team
Although they are part of your business, your shipping team should be treated as a part. Consider them partners to ensure that your customers have a positive shipping experience.
If you have a large eCommerce business, it is advisable to create separate teams to manage your marketing strategies and shipping, order fulfillment, customer service, and customer support. You can ensure that customers receive the best shipping options and fulfillment practices.
A customer service department that can handle all questions is crucial. They are the ones that will be contacted first after someone has made a purchase. For smooth transactions, hiring the right people is the best thing you can do.
2. Establish your Shipping Goals
Now it is time for you to establish the right goal for your shipping strategy. By using shipping methods, you need to set goals that help define your business.
An eCommerce business’s most important goals would be to increase its conversion rate, to increase order value and decrease shipping costs. They also want to improve shipping efficiency and expand their market by targeting more people.
You can A/B-test different shipping methods to increase conversion rates. If you want to increase your average order amount, you can offer deals and free shipping when you purchase above the threshold. Other options are also available to help you achieve your goals.
3. Select the best shipping solutions
The product size and weight of your shipment, as well as the destination of your shipment, are all factors that will determine the shipping option or methods you choose.
It is best to offer shipping options such as live shipping rate which provides exact shipping rates directly from the carriers. For accurate shipping rates, ensure that your products’ dimensions and weights are correct.
Shipping costs should vary depending on where the product is being delivered if they are the same size and weight. It is best to use flat rate, table rates, or free shipping for domestic products. You can increase shipping charges if your eCommerce store is in one area.
You have three options for eCommerce shipping: next-day delivery, in-store pickup and free shipping. There may also be delivery partners that are able to deliver your package faster than large carriers. LTL (Less than truck load) freight service is required to fulfill orders if customers need large quantities of goods or B2B shipment more frequently.
4. Choose one of the charged shipping options
To determine shipping charges, there are two options. You can choose from flat rate shipping or table-rate shipping options. Let’s examine each.
- Flat rate shipping
Flat rate shipping applies a single rate to the product, regardless of its size or weight. This means that you can ship multiple products at one shipping fee. You can either use an eCommerce platform like Magento that offers flat rate shipping customization options or you can use a tool.
If you apply flat rate or fix rate shipping to your customers, it will give them clarity on how much shipping costs. No surcharges are added after the fact so that customers aren’t surprised when they check out. But, you can adjust the shipping amount to cover the cost of packaging.
- Shipping to tables:
The table rate shipping option allows you to adjust the shipping cost of your order depending on various factors. To calculate shipping costs, factors like delivery destination, product size, weight, and order quantity are taken into account. This is the opposite to flat-rate shipping.
5. Implement Promotional Shipping Methods
Free shipping is an option that you can use to fulfill orders and also promote your products. 88% of customers choose free shipping with 5-7 day delivery over paying for 1-2 day express delivery. 3 out of 5 customers increased their spending in order to receive fast delivery.
This means that the free shipping option may bring in more revenue and sales. It may not cover any profit margins that you lose due to delayed order delivery. There are options available that will allow you to both cover shipping charges and preserve profit margins. You can establish a minimum threshold amount that will allow you to qualify for free shipping. You can also charge a surcharge for shipping and packaging. You can also raise the price of some products to be eligible for free shipping.
Whatever you do to get free shipping, the ultimate goal is to increase sales and revenue for your eCommerce store. You must ensure that your shipping policies don’t hinder your goals. Put the shipping policies on your homepage. Also, mention return policies, time taken during transit, your shipping partner if possible, in your shipping policies.
6.Avail Mixed and Alternate Shipping Options
Many eCommerce store owners prefer flat rate, table rates, or free shipping. But you can also offer alternative or mixed options for each shipping option. This option may be the most efficient and profitable for your eCommerce business.
You may offer free shipping without any delivery commitment or range between 5-10 working days. There are express shipping options available that include same-day or next-day shipping options for orders over a certain amount. You can either choose one of the options below or try to come up with a few.
- Standard shipping with expedited delivery
- Standard shipping, in-store pickup or same-day delivery
- Standard shipping includes free shipping. Also available: expedited shipping
Grab Your Clothes
To conclude, I would like to point out that eCommerce businesses face many challenges when it comes to shipping and order fulfillment. However, you can increase sales by using the best shipping practices for your eCommerce store.Samsung Galaxy a52 price
These best practices will help you overcome any obstacles to your success. An eCommerce expert can help you if you’re still unsure about anything. An expert will help you plan the best eCommerce shipping strategies that will enable your eCommerce store to succeed.