There are many specializations in digital marketing, just as many ways to interact with digital media. These are just a few examples of the various types of digital marketing strategies.
Search Engine Optimization
SEO (search engine optimization) is technically a marketing tool, not a form marketing itself. The Balance describes it as “the science and art of making web pages appealing to search engines.”
SEO’s “art and science” part is the most important. SEO is a science. It requires that you research and weigh various contributing factors in order to rank high on a search engine results page (SERP).
The most essential elements you should consider when optimizing your web page for search engines are:
- Content quality
- User engagement
- Mobile-friendliness
- Quality and quantity of Inbound Links
You must optimize technical SEO. This refers to all back-end components of your website. This includes URL structure, loading speeds, broken links, and more. Search engines can better crawl and navigate your site by improving your technical SEO.
Search engine optimization is a science when you use these factors strategically, but it’s an art when you consider the unpredictable nature of search engine optimization.
The ultimate goal is to rank on the first result page of any search engine. This allows people to easily search for your services or products by searching for specific keywords related to your brand. Although there are many search engines available, digital marketers tend to focus on Google because it is the global leader in search engine marketing.
There is no consistent ranking rule or quantifiable rubric in SEO. Google and other search engines modify their algorithm nearly daily. It’s difficult to predict the future. You can monitor the performance of your page and adjust your strategy accordingly.
Content Marketing
The quality of your content is key to an optimized page. SEO is therefore a key component in Content Marketing, which is a strategy that distributes relevant and valuable content to a audience.
Content marketing, like all marketing strategies, aims to draw leads and ultimately convert them into customers. It does this differently to traditional advertising. Instead of appealing prospects with the potential value of a product or service to them, it provides value in the form free written material such as:
- Blog posts
- E-books
- Newsletters
- Audio or video transcripts
- Whitepapers
- Infographics
Content marketing is important and there are many stats to support it.
- 84% of consumers expect companies produce useful and entertaining content.
- 62% of companies with at least 5,000 employees produce content every day
- 92% of marketers believe their company values content.
Content marketing can be as effective as it is. However, it can also be difficult. It is essential for content marketing writers to be able rank high in search engine results and engage people who will share the material, like it, and then interact with the brand. If the content is useful, it can build strong relationships with other people in the pipeline.
It’s crucial to identify your audience in order to create engaging content that is highly relevant and useful. What audience are you trying to reach with content marketing efforts? You can begin to determine what type of content you will create once you have a better understanding of your audience. Content marketing can include videos, blog posts and printable worksheets.
It doesn’t matter what content you create. Content marketing best practices are important. It means creating content that is grammatically correct, error-free, understandable, relevant, and entertaining. Your content should direct readers to the next stage of the pipeline. This could be a free consultation with sales representatives or a signup page.
Social media marketing
Social media marketing is driving traffic, and increasing brand awareness through engaging people in online discussion. Social media marketing can be used to promote your brand, products and services, as well as culture. Social media marketing is a worthwhile investment, as billions of people spend their time on these platforms.
The most used digital platforms for social media marketing include Facebook and Twitter. LinkedIn and YouTube are close behind. Your goals and your audience will determine which social media platform you choose for your business. If you are looking for new leads for FinTech startups, LinkedIn is the best platform to target your audience. This is because many industry professionals are on LinkedIn. If you are a B2C company that targets younger consumers, it may be a better idea to run Instagram social media ads.
Social media marketing is a very popular method of getting attention. It involves active audience participation. With 96% of B2C marketers using it, it is the most used content medium. It is also growing in popularity in the B2B space. The Content Marketing Institute reported that 61% of B2B content marketers increased their social media use in the past year.
Social media marketing has built-in engagement metrics that can help you understand how well your reach your audience. You can choose which interactions are most important to you. This could be the number of comments, shares, or total visits to your website.
Your social media marketing strategy may not include direct purchase. Social media marketing is often used by brands to build relationships with their customers rather than to encourage them to spend immediately. This is particularly true for brands that target older customers and offer services or products not suitable for impulse purchases. All of it depends on the social media marketing goals of your company.
It is crucial to use best practices in social media marketing. These are some of the top social media marketing best practice:
- Create engaging, high-quality content
- Professionally reply to questions and comments
- Make a schedule for social media postings
- Post when it is convenient
- Social media managers can be hired to help you market your products and services
- Know your audience. Which social media channels are they most active on?
Check out this comparison of our social media management tools to learn more about Mailchimp’s role in your social media strategy.
Pay-per-click marketing
You pay a fee each time someone clicks your digital ads. This is called Pay-per-Click. Instead of paying a fixed amount to run targeted ads on various online channels, you pay only for what people interact with. It is more difficult to determine how and when people view your ads.
Search engine advertising is one of the most used types of PPC. Many businesses use Google Ads to advertise on Google because it is the most widely used search engine. The engine fills a spot on a search engines results page with an auction-style bid. The algorithm determines which ad is prioritized by using a variety of factors, such as:
- Ad quality
- Relevance of keywords
- Landing page quality
- Bid amount
PPC ads are placed at the top search engine result pages according to the above factors whenever someone searches for a particular query.
Every PPC campaign includes one or more target actions that viewers must complete after clicking on an ad. These are called conversions and can be transactional, or non-transactional. Conversions include making a purchase, signing up for the newsletter, and calling your home office.
You can track your targeted conversions using your preferred Digital Marketing Agency in Saudi Arabia channels, so you can see how your campaign is performing.
Affiliate Marketing
Affiliate marketing allows you to make money by promoting other people’s businesses. The process can be done by either the promoter or the business that works with the promoter. However, it is the same.
The revenue sharing model is used. You earn a commission each time someone buys the product you recommend. You pay the merchant for each sale you help them make.
Affiliate marketers may choose to only review products from one company. This could be on a blog, or another third-party site. Some affiliate marketers have relationships with multiple merchants.
Make a connection with other affiliates, whether you are looking to become one or to find one. Digital channels can be used to connect affiliates and retailers. You can also join or start a single-retailer programed.
You can do many things to appeal to potential affiliates if you are a retailer. These affiliates will need the tools they need to succeed. This includes providing incentives for great results, as well as marketing tools or pre-made materials.
Native advertising
Native advertising is digital marketing in disguise. Its purpose is to blend into the content around it so it doesn’t seem as obvious as advertising.
Native advertising was developed in response to today’s cynicism about ads. Many consumers will assume that an advertisement is biased because it has been paid to be run.
Native ads overcome this bias by providing information and entertainment before any promotion, downplaying its “ad” component.
It is important to clearly label native ads. Avoid using words such as “promoted” and “sponsored”. Readers might spend a lot of time reading native ads before realizing it is advertising.
Your content and brand will be more appealing to consumers who know what they are getting. Although native ads may be less intrusive than traditional ads they are not deceptive.
Influencer Marketing
Influencer marketing is similar to affiliate marketing. In exchange for exposure, you work with an influencer, which is someone with a large following such as a celebrity or industry expert. These influencers may endorse your products and services to their followers via multiple social media channels.
B2B and B2C businesses who wish to reach new customers can use influencer marketing. It’s crucial to work with trusted influencers as they are essentially representing your brand. Bad influencers can damage the trust that consumers have in your business.
Marketing automation
Digital marketing automation makes it possible to create digital marketing campaigns that are more effective and relevant. Instead of focusing on cumbersome, time-consuming processes, you can concentrate on the strategy behind your digital marketing efforts.
Marketing automation can be a great tool for your business, but it can also significantly increase the engagement between your audience and you.
According to statistics:
- 90% US consumers consider personalization “very” or “somewhat” appealing.
- 81% consumers would like brands to get to know them better
- 77% of companies believe in the importance of real-time personalization. However, 60% of them struggle with it
Market automation allows companies to keep up with personalization expectations. It allows brands:
- Analyze and collect consumer information
- Targeted marketing campaigns
- Post and send digital marketing messages to the right people at the right time
Many marketing automation tools allow you to use prospect engagement (or lack thereof), with a specific message to decide when and how to reach them next. You can create a customized marketing strategy for each customer with this level of customization.
Mailchimp’s marketing automation tools allow you to interact with your audience through behavior-based, transactional, and date-based automations.
Email marketing
Email marketing has a simple concept. You send a message to your prospect and hope they click on it. Execution is more difficult. You must first make sure your email addresses are being used. You will need an opt in list which does the following
- Separates the content in the body and the subject line
- Indicate clearly which type of email the subscriber will receive
- A email signature with a clear unsubscribe button
- Integrates transactional and promotional emails
Your prospects should see your campaign not as a promotion tool but as something they will actually use.
Email marketing is an effective and proven technique. 89% surveyed professionals cited it as the most effective lead generator.
You can make it even more effective by incorporating other digital marketing techniques, such as marketing automation. This allows you segment to schedule your emails in a way that meets your customers’ needs.
Here are some tips to help you create great email marketing campaigns if you are considering email marketing:
- Segment your audience so you can send the right campaigns to the right people
- Make sure emails look great on mobile devices
- Make a campaign schedule
- Run A/B tests
Mobile marketing
Mobile marketing allows you to connect with your target audience via their mobile devices (such as smartphones or tablets) using digital marketing strategies such as SMS and MMS messages. This can be done via SMS or MMS messages, social media notifications and mobile app alerts.
It is crucial that content be optimized for mobile devices. Few Research Center estimates that 85% of Americans have a smartphone. This means that your marketing efforts will go a long ways if you create content for mobile and computer screens.
