The holidays are a time for family and friends to get together and spend time together. It’s also a terrific time to go shopping!
Sharing your brand via video marketing is one of the finest methods to ensure that your business is a part of your audience’s holiday celebrations. Create a marketing video for your business using the ideas below to increase engagement and sales all winter long!
Send a Video Greeting for the Holidays
Sending out a Christmas greeting video can show your viewers how much you care.
Create a short video wishing your consumers a happy holiday season and YouTube Promotion Services thanking them for their support throughout the year if you want to keep things simple. They’ll appreciate your thoughtfulness!
There are plenty of unique ways to show your audience how much you care if you have the funds and time to do something a little more imaginative.
Making a holiday lip-dub, in which you and your employees lip-sync to a popular holiday song, is a unique concept.
For example, in 2017, ADsmith’s entire staff did a holiday lip dub of the song “Jingle Bell Rock.” This clever film gives you a tour of their office and makes you feel more at ease with the team. Finally, they wish their listeners a happy holiday season.
If you don’t want to sing, there are plenty of other creative methods to wish your audience a good holiday season.
There are plenty of unique ways to show your audience how much you care if you have the funds and time to do something a little more imaginative.
Making a holiday lip-dub, in which you and your employees lip-sync to a popular holiday song, is a unique concept.
For example, in 2017, ADsmith’s entire staff did a holiday lip dub of the song “Jingle Bell Rock.” This clever film gives you a tour of their office and makes you feel more at ease with the team. Finally, they wish their listeners a happy holiday season.
If you don’t want to sing, there are plenty of other creative methods to wish your audience a good holiday season.
They show other employees video calling from their homes in the video. Before holding up a piece of paper to their computer screen, each person says “Merry Christmas” in a different language. The word “Together” is formed when all of the papers are held up. “Wishing you a happy and healthy 2021,” they say on the next slide.
Despite being physically separated during the pandemic, their team is still “together” in this amazing film. At the same time, they demonstrate cultural unity by wishing their audience Merry Christmas in a variety of languages. The welcomes video for this season lets viewers feel like they’re a part of the family!
Make a holiday sale announcement.
As you may be aware, the holidays are one of the busiest shopping times of the year, as everyone is buying gifts for their loved ones. This is the ideal moment to promote a holiday offer to entice shoppers to include your products on their Christmas or Hanukkah wish lists!
One concept is to use video to promote a “12 Days of Christmas” or “8 Days of Hanukkah” sale, in which special bargains are advertised on each day of the festival.
Release daily clips telling your clients about your unique deals when the time comes. You can even incorporate a raffle or giveaway that will be drawn on the last day of your event to increase audience involvement. Make sure your movies are shareable on social media so that your viewers may share them with their friends and family!
Make a “How-To” video for Christmas or Hanukkah.
With all of the cooking, gift-giving, and family gatherings, the Christmas season can be quite chaotic. So, in December, why not make your audience’s lives a little easier by creating useful how-to videos?
You could, for example, educate Christmas-themed audience members how to correctly set their tables, adorn their trees, or prepare a delectable ham.
You can demonstrate how to prepare potato pancakes, doughnuts, and other classic Hanukkah foods to viewers. You may also show kids how to make Hanukkah decorations like a dreidel garland or a wreath in the shape of a Jewish star.
How-to videos show your viewers that you’re available to help them get through this hectic time of year. You can incorporate your products or services in the how-to video if you want to do some discreet advertising.
A cookery video by King Arthur Bakery is a fantastic illustration of this. They demonstrate how to prepare wonderful cinnamon rolls for Christmas morning in the video.
They walk you through each step and provide you a list of ingredients to make buying easier. King Arthur’s Bread Flour is one of the ingredients they use. This allows them to sell their goods while still offering material that their consumers desire to watch. Win, win, win!
Showcase the Christmas Spirit in Your Work
If you’ve ever seen A Christmas Carol, you’ve probably realised that Christmas is about more than presents, sales, and money for businesses. The holidays, as Scrooge learns, are all about providing love and compassion to those who need it most.
So, this year, celebrate the genuine meaning of Christmas by contributing some of your company’s time or money to charity. Then make a video informing your audience about your efforts and how they may assist you.
You could make a movie featuring your staff volunteering at a soup kitchen or a gift drive, for example. Then, tell your audience how they may help you with your efforts. Alternatively, you might advise your consumers that during the month of December, you will be donating a percentage of your sales to charity.
Make sure your video focuses on the cause you’re helping rather than your company. If your content is excessively salesy, the footage may come across as fake.
Your audience will be delighted to support a company that is concerned with more than just the profit line. Furthermore, these types of movies can increase brand loyalty, particularly among younger generations, who enjoy supporting firms that support vital causes!
Make a Holiday Tradition for Your Company
Many families have carried down Christmas traditions from generation to generation.
Some families, for example, partake in the “Christmas Pickle,” in which a pickle-shaped ornament is hidden in the Christmas tree. It is said that whoever finds it will have good fortune for the coming year!
Others follow food traditions, such as preparing their grandmother’s chocolate pie every Christmas or getting cinnamon buns from their favourite bakery on Christmas morning.
Others follow food traditions, such as preparing their grandmother’s chocolate pie every Christmas or getting cinnamon buns from their favourite bakery on Christmas morning.
Traditions are significant, and they are frequently what make the holidays feel so special. So why not become a part of your target audience’s holiday traditions?
You can make a marketing video that demonstrates how your product or service can enhance your audience’s Christmas or Hanukkah celebrations.
A Folgers marketing film from 2009 is a wonderful illustration of this. On Christmas morning, a brother returns from South Africa in this video. His sister, who is overjoyed at his return, greets him. They enter the kitchen, and he is ecstatic to be there. with his family over a “genuine cup of coffee”
Last Thoughts
The holiday season is the ideal time to develop a marketing film to introduce your company to your target audience and show them how your company can make their Christmas, Hanukkah, or whatever holiday they celebrate even better than before!
This is the ideal time to showcase your brand and demonstrate what you are all about, whether you send a holiday greeting video, show your audience how to make something special for their loved ones, donate to a charitable organisation, or demonstrate how your business can be a part of your audience’s holiday traditions.
