7 tips to consider before taking clothing startup. Custom patches are a great idea, they come in a variety of sizes and colors not to mention how to attach them! There are three main types of Custom patches and they are Velcro, the must-wear type, which seems to be the most popular, and also the one with the adhesive on the back. It can be embroidered to meet your needs, and it can all be done with money you can spend, especially given the number of custom patches purchased online!
Interested in learning how to start a clothing store? Well, you’re in luck, because thanks to the growing popularity of eCommerce, easy-to-use tools make it easier than ever to start an online clothing business.
Economical shipping services like e-commerce platforms, online marketing tools, and print flowers can help you set up a clothing store with minimal resources, but you’ll also need the dedication to get the job done. Make your store successful.
1. Find your niche
A niche is a part of a market that is defined by the needs, identities, and idiosyncrasies of a market such as gardening enthusiasts or Lord of the Rings fans. Focusing on a small group of people seems counterintuitive. After all, won’t it reduce sales?
So be sure to do your homework and choose a niche market. If you know your niche, you also know your customers. The better you understand your customers and what they like, the more likely you are to create the product they want.
2. Choose products from your clothing store
It is important to choose the right product for two reasons.
First, the quality of your final design depends on the product and its features. Here are some things to consider when deciding to add products to your store.
The apparel market seems almost limitless and it can be tempting to sell just about anything. However, I recommend starting small and slow. Adding more products that don’t sell well can eventually lead to extra work like writing product descriptions, organizing photo shoots, and more.
3. Create a design for your product
Let’s move on to the creative part – create great designs. There are different methods, but I will present three main ways to create a design.
Create a design from scratch
You can experiment with different online modelers to create designs. For example, when you have a store with printed flowers, you can use our free design generator, which is an extremely versatile tool. Design Maker has over 80 million images from sample graphics, text, fonts, emojis, illustrations, clipart, and Getty Images that you can use to create your own designs.
4. Branding work
You make decisions about your target audience, you create beautiful designs – the next step is branding.
The brand is the image of the store that you present to customers. This impression comes to their mind when they hear your business name.
For the sake of this blog, I will present four key steps to branding your business. To learn more, read our blog post on how to create a brand success story.
Choose a store name that is easy to remember
Your store name is the first thing potential customers can see and interact with before they see you or your products.
When designing a logo, use simple colors with no more than three colors and make the text of the logo clear and easy to read. Multiple logos with different colors or gradient colors will not be the same in different cases. Your logo may appear on product labels or packaging, just to name a few. That’s why you should stick with a design that looks the same across different apps.
You can create an entire design from scratch, or you can use Printful’s Logo Maker to create a memorable logo.
5. Choose your e-commerce platform or marketplace
Choosing where to sell your products is one of the cornerstones of your sales journey. Consider two options – e-commerce platforms and marketplaces.
An e-commerce platform is a single seller website where store owners only sell their products. A marketplace is a website where products from multiple vendors are aggregated into a well-organized category. Think Etsy or Amazon where you can choose products from different vendors.
6. Set up your clothing store
Now that you’ve chosen your products and decided where to sell them, you need to take care of the technical side. Having a domain name will make your store look more professional and customers will trust you more
As a rule, choose a domain name that is similar to your store’s name. You want potential buyers to link your business to your website and easily find you online.
Similarly, in the case of store names, the shorter your domain name the better. But what if you’re thinking of a great but very long store name? In that case, remove all unnecessary words like ‘the’ and you will get a domain like this: www.gardengang.com.
Once you’ve decided on your domain name, go to Google Domains, Namecheap, GoDaddy, or Hover to register it.
7. Advertise your clothing store
Time for some marketing magic. To get the first sales and keep them, here’s what you need to focus on.
Set up a social media account
A strong social media presence will drive traffic to your store and increase sales. Each platform has its own flair and strength. However, there are some best practices that apply to major platforms and should be considered holistically.
Continuous. When you sign up with a social media platform, keep your posts and tone consistent. Customers will get used to your voice and schedule, so ensure predictability for them.
Busy time. Find out what time of day you get the most likes and comments. You want to post at the time that attracts the most attention.
Insights tool. Some platforms have tools to help you understand how profiles and posts work. Use them to help optimize your content and time.
Online marketing research
Last but not least – never stop learning! The world of online marketing is always changing and it is always a good idea if you are one step ahead. I recommend starting with impressive video lessons from industry experts who will teach you everything about digital marketing techniques, design.
Last thought take what you can
I hope reading this article has put more pressure on you to follow your dreams and start a clothing business.
You are about to enter a very exciting, creative time, so look around and take in as much as you can. Listen to advice from others, but treat it like salt in the water. However, the final decision will be made by you – you should be satisfied with the outcome.