When optimizing your website to get more traffic and earn more money, it’s essential to know what is going on. In this article, I will go over seven key metrics that can help you identify if your website has any problems causing it to not rank well for your keywords. That is why they are engaging with a Top SEO Company in Ahmedabad that will give your business the much-required push.
When trying to get your website ranked, it can be difficult to understand what is happening. You might not know if you are ranking, which makes it hard to know what kind of changes need to be made.
If most people have a hard time finding your website, it may be because the keyword you are using isn’t popular enough. A key metric is the number of clicks on your website per day.
- CONVERSIONS
Let’s start with the obvious: you want to know how many conversions your website design generates. In most cases, this is a phone call or a completed form. If you have an eCommerce website, a sale is a crucial conversion you are chasing. However, you may have other important conversions to your business, such as subscriptions, comments, reviews, or social shares.
What you consider a conversion depends on your business and your goals. Identify what types of conversions impact your business revenue and be sure to track them.
The conversion rate is a good starting point for assessing which pages on your site are performing well. If you have a low conversion rate, A/B testing and examining these other website metrics can help you identify problem areas on your website.
- NEW VS. RETURNING VISITORS
One way to break down your conversion metrics is to see if they’re first-time visitors or returning visitors.
A new user will react differently to your website than a returning customer. New visitors are easily put off by poor design or navigation and will leave your site without a second thought. If you’re having trouble converting new visitors, take a close look at your website’s user experience.
A healthy mix of repeat visitors shows that your web design offers value and a good experience. There are many reasons why a returning visitor might not convert the first time. By isolating your returning visitors in your metrics, you can figure out how to keep them coming back and lower the barriers to conversion.
- TRAFFIC SOURCES
People find your website in various ways, so you need to know where your traffic is coming from. There are four main categories of traffic sources:
Search visitors who come from search engines direct visitors who have your exact URL in their address bar. Google Analytics also includes other sources that cannot be specifically identified, such as B. Shared instant messages, mobile apps, emails, and clicks from https websites to non-https websites.
Referral visitors from another website. Social visitors from social networking sites (Facebook, LinkedIn, Twitter, etc.)
No type of traffic is “better” than another, but they will behave differently. Someone typing in your URL Chances are they already know you directly and what you do compared to someone searching for keywords or clicking on Facebook. Calculate how each channel converts so you can focus on your best-performing channels first. SEO process can increase your organic traffic.
Tracking your traffic sources can also help you determine if your other marketing and digital marketing efforts are working. If you’re focused on Facebook marketing, you should see a boost from your social feed.
- WEBSITE BEHAVIOR
Regardless of where your visitors are coming from, you want them to stay on your website and find relevant information. By tracking their behavior and engagement, you can determine which pages add value and which don’t. Make sure we track these two metrics:
Pages/session: How many pages a visitor sees when they visit your website. This will tell you if your pages are interesting enough for visitors to click through and engage with them. Unless you only have ten words per page, your visitors will need time to read the information on your website. As time goes by, your visitors will be more engaged in delving deeper into your content.
Depending on your site, you might have other behavioral metrics that tell you if your users are finding value, e.g. blog comments, reviews, video views, or adding items to a shopping cart.
- BOUNCE RATE
A bounce is when a visitor enters your website and immediately leaves without looking at any other pages. A high bounce rate indicates that visitors to your website are not finding what they are looking for. This can be because the content isn’t relevant, the website is poorly designed, or it’s not performing well.
However, consider your industry and page type before you panic about a high bounce rate.
Beware of unusually high bounce rates compared to their other sites. You can then see things that might disrupt the user experience, confusing content, or slow loading times.
Conclusions
When it comes to ranking websites, there are several key metrics that should be taken into account. The most important metrics include total traffic and the amount of organic traffic. So, if you’re having any confusion about how to implement, Best SEO Services in Ahmedabad can implement the most comprehensive strategies that lead give you the best results.
