The arrival of eCommerce has put a dent in the traditional buying behavior of customers. People are now looking for reviews and feedback before they spend a penny. Last year, Findstack revealed that 72% of customers use Google reviews to find businesses. This is why brands have started to embed Google Reviews on websites. This helps them to establish credibility and trust in their industry.
A customer review represents your happy customers, and the quality of service you offer, and most importantly, it can heavily influence your target audience. So, it is clear that gone are the days when flashy pictures of your products would have worked. You need to have genuine feedbacks and reviews that align with your products and brand message.
So, if you are thinking about incorporating Google reviews into your marketing strategies, we have got you covered. In this blog, we discuss 4 effortless ways to embed Google reviews on website. So stay right here with us and read this blog till the end.
Super Easy Ways To Embed Google Reviews On Website
Google Reviews are available in the same format. But the good news is that you can showcase them on the website as per your requirement. As we discuss, note down four categories of showcasing Google Reviews: Testimonials, Review Badges, ReviewStream, and Google Review Widget. You can choose any of the four categories, depending upon the niche of your business.
Remember that your only aim is to attract the customers’ attention. Reviews and feedback also help you to increase the dwell time of your website as it enables the visitors to read the reviews without being redirected to another tab. So, it is a win-win situation for your business.
Decide what format will work for your business, and you are ready. Have a look at the list.
1. Testimonials
Testimonials are one of the typical forms of reviews that brands look for. Traditionally, it is feedback about a company or a product in quotation marks given by a user.
In order to establish credibility for testimonials, one can also provide the name and designation of the person. Follow the example to understand in a better way.
“….abc is a big role in my firm’s success. We have a clear future roadmap, and our business is booming.”
Jason Butch, Owner of ABC Firm
One can also provide a link to the case study of the user. This will help the website visitors trust the testimonial and the product.
2. Review Stream
Review Stream is yet another great way to showcase reviews and feedback on the website. The good news is that, instead of fetching reviews from one review platform, reviews steam helps you to gather feedback from many review platforms. You can embed Google reviews with Yelp Reviews or some other review platform.
You can also create a combination of the reviews platforms to showcase on the website, depending on which platforms your target audience trusts the most.
The best benefit of this method is that your visitors check out so many reviews before making a purchase. Such convenience for customers makes the business relationship sustainable.
3. Google Reviews Widget
Do you know that Google has 4.32 billion users worldwide? And Google is maintaining a 91.47 percent market share as of June 2021?
These statistics make Google and its products the most reliable for end users.
This is why one of the best ways to showcase feedback is to embed Google reviews widget on the website. A Google review widget is a functional block that helps you to showcase Google reviews on the website in a customizable way. By this, we mean you have total control over how your widget will appear to your customers and visitors.
You can change the themes and layout to align with your brand image. A good aesthetic appeal of the Google review widget will enhance the overall beauty of the website.
4. Review Badges
You can show a Google review badge anywhere on the website. It shows the seller rating on a scale of 1 to 5 rating star score.
Once you display Google review badges, it becomes easier for the visitors to determine the website’s authenticity. It also helps your visitors to associate your brand with Google and helps them understand your business is Google-approved.
Simply looking at the impressive rating will entice your website visitors to purchase from you.
Wrapping Up
We understand that as a business owner, displaying Google reviews on a website can be a scary yet courageous decision. However, looking at the online review culture, we can predict that it should be an essential part of your marketing strategy. To ease the entire hassle, you can befriend any social media aggregator tools. These tools help you to embed Google reviews on a website in just a couple of minutes.
So don’t wait anymore. This is your sign to utilize Google Reviews and see your business grow.
