If you’re operating Amazon ads, you need to ensure that you’re doing all you can to maximize your PPC campaigns to get the most value from your advertising budget.
Today, we’ll discuss 10 techniques for optimizing your ads to plan and grow your Amazon ads to ensure you get tangible outcomes.
By following these Amazon PPC techniques you can increase the conversion rate, click-through rate, and overall ROI from your Amazon advertising campaigns.
Your PPC campaigns provide an overall outline for your advertising actions. The structure of your campaign provides traits that are based on guidelines like the product category as well as the brand name and most popular products.
Whatever way you choose to structure these campaigns, one of the crucial aspects is that they are constant. If you make one campaign for a specific product, and another one by brand you may use the same products in several campaigns, which means that they may rival.
Check out this blog to find the top Amazon PPC optimization tools.
Identify Relevant Keywords
If you’re starting out as a seller or the first product of yours It’s essential to begin your PPC journey by using long-tail keywords. Once you’ve learned these keywords then you can move on to the most-searched-for general keywords.
If you choose to target popular keywords at the beginning and you’ll face stiff competition from established companies and could end up spending an enormous amount of money without having exposure for your brands as well as sales and traffic.
It is suggested to launch an Amazon automated campaign as well as a manual campaign at the same time using the same items. Let the automated campaign run for a few weeks before determining which search terms bring in the highest sales.
Then, incorporate these search terms into the manual campaign you have created. This is how you can get the most out of Amazon’s features while building your campaign for better PPC efficiency.
The greater your range of items, the greater your selection of keywords with various levels of specificity ought to be. For instance, if you’re selling various shoes, the word “shoe” is relevant for each of them.
For certain shoes, the phrase “women’s shoes” is relevant.
The idea here is to use three different kinds of advertising campaigns, with budgets and mids that vary substantially across all three sets. The amount of money and bids allocated to a particular keyword depend on the rank of the page in the search results of Amazon for the query.
Ad Group 1 “women’s shoes” for general terms related to this particular product (“shoes for women ),” women’s shoes” and the top best sellers.
Amazon Ad Category 2 “women’s sneakers” for specific keywords “sneakers for women,” “women’s trainers,” “women’s tennis shoes,” and the corresponding items.
Ad Group 3 “women’s boots” for specific keywords, “women’s boots”, “hiking boots for women,” and the corresponding products.
Group Variations Together
If you’ve got multiple versions of the same item, grouping them together is a great method to increase brand awareness and improve visibility.
Advertising campaigns for various products may not be the most efficient and could result in having to compete for advertising.
This is known as the cannibalization of products and should be avoided at every cost in the context of PPC campaigns.
An approach to avoid this issue is to combine different variations into one package, and then sell this on Amazon under a distinctive Amazon Standard Identification Number (ASIN).
Amazon wants to ensure that ads that are displayed are of interest to the customer. This is why ads will only be displayed for keywords found in product listings as well as descriptions, such as title, description, or search terms, for example.
Verify that you’re not using keywords that don’t make an impression in the content of your product description.
Get Rid of Unwanted Search Queries
Amazon advertisements don’t always display the exact terms you’ve placed your bids on as a seller. The search queries you see will depend on the search terms you’ve specified depending on the type of match.
Two strategies can stop you from paying unnecessary expenses Set the type of keywords you want to match and define negative keywords.
Track PPC Ad Spend Based on Performance
Typically, there are many different products within an advertising group that are all based on the same keywords. While you manage your campaigns, it’ll become easier to determine which products perform best in the group of ads.
The goal of Amazon PPC optimization should be aiming for the highest quantity of sales from this ad group, by removing items that are not performing well from the ad group.
This allows you to focus views and clicks on those products that effectively convert clicks into sales. This also means you don’t spend extra money on products that have low conversion rates and improves your advertising budget.
Define Target Ad Cost of Sales
Your target ad Cost of Sale (ACoS) can be calculated by an ad’s cost divided by sales. At a minimum, it should have a rough plan and may differ based on the goal of your campaign.
If you’re looking to make a profit the target amount will be determined by your margin of profit. For ACoS, the targets for ACoS typically range from 5 to 15 percent.
Track and Optimize Bids
The ideal bid for your target is contingent on the search term. This is the reason why each bid can be managed by each keyword separately when running manual ads.
Be aware that a substantial amount of data is necessary as a basis for evaluating bids. Some general guidelines to optimize bids are:
- In the event that you find that the ACoS for a particular keyword is higher than the targeted value then you must lower the price to see whether the amount of advertising and sales are able to be reduced to a cost-effective rate.
- When the ACoS is less than the desired value, try to determine the reach and sales of the advertisement. could be increased by increasing the price of bids.
- If your keywords aren’t producing any impressions or sales try determining if a higher bid price could help revive these keywords. The higher the bid, the more prominent placement, leading to more impressions and clicks.