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10 Principles and Laws of UX Design Every Designer Must Know

by Maaz

When it comes to building great products, design isn’t just about making things look good or feel intuitive. There are actual laws and principles that guide UX designers on the path to creating great experiences. If you’re wondering why your customers don’t seem to understand your product or why your design doesn’t result in the desired outcome, you can often solve those problems by applying these 10 principles and laws of UX design every designer must know.


1) Satisfy your users’ goals


Users are not just looking for a product that solves their problem. The first step in designing a successful product is to satisfy the user’s goals. This means being aware of what they’re trying to accomplish, what they think they need, and where they’re coming from.

They want the design to be easy to use, fast, reliable, accurate, complete. It should be pleasurable to use – it shouldn’t disrupt their workflow or distract them with things that don’t matter at the moment. Lastly, it needs to give them feedback in terms that make sense for them (e.g., not technical jargon).

Remembering these principles will help you create a website or app that users will love! Keep an open mind about how people are using your product and what might be stopping them from achieving their goal.

If there is anything about your design which might prevent a user from accomplishing their goal, fix it immediately! Make sure to keep your interface clear and concise so there are no distractions on the screen. Give appropriate feedback through wording that makes sense to the person viewing it.

Don’t neglect accessibility options when designing an interface; different people have different disabilities which may require assistance in some way. If there is anything about your design which might interfere with an individual’s ability to access information then make sure they can do so as easily as possible by providing alternate text descriptions or other accommodations such as adding captions or subtitles onto videos if necessary.


2) Deliver useful information


User Experience (UX) design is more than just having a pretty face. It’s about how the system works, how people feel when using it, and what they think about it. In other words, it’s all about the experience a user has with your product or service. Below are ten fundamental principles that every designer should know to create an exceptional UX design.

1. Keep Your Users in Mind

2. Know Your Users

3. Provide Help When Necessary

4. Remember, Satisfaction Starts Long Before Satisfaction Ends

5. Emphasize Security

6. Design From the Inside Out

7. Think Like Your Customer

8. Create Consistency

9: Build For Adaptability

10: Aim for Beauty


3) Create consistency and efficiency

Creating consistency is one of the most important principles in the world of design. It creates efficiency, improves your user experience, and makes your work more enjoyable.

Consistency can be achieved in many ways: through color, typeface, spacing, layout, etc. You may have come across an example where a designer has used one font throughout a website or project; this is also an example of consistency. In order to achieve consistency you must first establish a baseline which encompasses all the elements that will be included in your design.


4) Always be mindful of your users’ time

The first principle of user experience design is to always be mindful of your users’ time. According to the Nielsen Norman Group, the less effort it takes a person to perform a task, the more likely they are to return for that task again. This is why it’s so important for designers to keep things simple for their users.

One way this can be done is by limiting the number of steps in any process. Keeping your workflow as close as possible to one screen will help you achieve this goal. Other ways include using search engines rather than scrolling through menus or providing shortcuts on forms so that users don’t have to fill out every field.


5) Use self-explanatory designs

1) The design process is iterative. 

2) The designer-client relationship is a collaborative one. 

3) Clients should be included in the design process. 

4) Clients are not subject matter experts, but they do know what they like. 

5) A designer’s responsibility is to use their expertise to guide the client in making informed decisions about their product or service. 

6) Clear communication with the client is important at every step of the design process. 

7) A designer should always be learning more about their field and how it can be used to help clients achieve business goals. 8) All designers should have knowledge of basic tools and techniques. 

9) Different design methods exist for different purposes; the best method depends on the task. 

10) Prototyping is necessary to ensure a clear understanding between designers and clients during each phase of the design process.


6) Guide users through tasks by using signifiers

You should be using signifiers to guide users through your site or app. What is a signifier? Simply put, they’re the things that let users know they can do certain tasks on your site or app.

For example, if you want to change the color of your profile picture, you would click on the change profile picture signifier. If you wanted to make a purchase, clicking on the shopping cart icon would take them to a screen where they could make their purchase.

Signifiers should be consistent so users can easily find them throughout your website or app.


7) Optimize the presentation of content

1) The user should be in control of their experience. 

2) Don’t make the user think. 

3) Simplicity is key. 

4) The interface should respond to the user’s needs (and not the other way around). 

5) Make it easy to use and find what they are looking for. 

6) Provide feedback on what you did. 7) Never forget about your audience, keep them in mind at all times. 8) Keep them engaged by providing new content regularly. 9) Don’t overload the user with information that doesn’t matter or doesn’t pertain to their goals. 10) Take advantage of technology: leverage its benefits while being mindful of its limitations.


8) Organize your space to support usability

A user interface is an important part of any successful product. It’s the means by which a user interacts with a system, so it must be designed to be intuitive and easy-to-use. To ensure that your UI is well designed, you should start by considering how to organize your space. For instance, if you’re designing a screen for someone who has trouble seeing small text or reading anything that’s not black and white, you’ll want to make sure that everything is big enough for them to read easily.


9) Keep it simple (KISS Principle)

The KISS Principle is one of the most important principles in any design process. It stands for Keep it Simple, Stupid. It’s a simple guideline to follow when you’re designing anything from an app to an office space.

The idea is that if you want to create something that people will use, you should think about how someone who has never seen your work before might interact with it. This will help you remove complexity, which leads to frustration and confusion for the user.

10) Emphasize important content (visual hierarchy, Fitts’s Law, Hick’s Law, Gestalt principles, etc.)

Visual hierarchy is the way that images, text, and other graphical elements are arranged in a page to convey what’s most important. Fitts’s Law states that the time it takes to move to a target area is based on how far away it is from the starting point.

Hick’s Law says that as the number of choices increases so does the time needed to make a decision. Gestalt principles are design patterns such as grouping related items together or using shapes to imply meaning.


Final Note


UX design is not just a simple task. It takes years to master it. If you are an entrepreneur and want to create something new in the market, hire UI/UX Design Agency India which knows all about the principles and laws of UX design.  Your product will be much more attractive with a top-notch quality design.

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